Amazon PPC Strategist (Enterprise Accounts)
Location: Remote (U.S.)
Department: Marketplace / Growth
Employment Type: Full-time
About Scale Media
Scale Media builds and grows category-leading consumer brands—particularly in health & wellness—across DTC and major marketplaces. We blend data-driven performance marketing with best-in-class creative, product innovation, and customer experience.
Role Overview
We’re hiring an experienced Amazon PPC Strategist to own strategy and execution across complex, enterprise-level marketplace accounts. You’ll manage full-funnel performance on Amazon Ads (SP/SB/SD) and Amazon DSP, and you’ll also lead Walmart Connect search/display programs. The ideal candidate combines hands-on platform mastery with analytical rigor, driving profitable growth at scale while partnering cross-functionally with Creative, Brand, Finance, and Supply Chain.
What You’ll Do
- Own the Amazon Ads portfolio: build, structure, and scale Sponsored Products/Brands/Display campaigns for growth and efficiency across multiple brands/SKUs and international stores.
- Lead Amazon DSP strategy & execution: prospecting, retargeting, NTB acquisition, frequency management, supply/path optimization, PMP/OTT where applicable; build audiences using first-party and in-market signals.
- Run Walmart Connect: stand up and optimize sponsored search and display; build playbooks that translate Amazon learnings to Walmart while accounting for channel nuances.
- Plan & forecast: develop weekly/monthly budgets, pacing, and ROAS/TACoS targets; scenario model promotions, coupons, and Subscribe & Save stacking; forecast impact and set guardrails.
- Optimize relentlessly: keyword expansion and negation, query-level bid strategies, dayparting, placement modifiers, creative iteration, PDP and Store optimizations that move CVR and NTB %.
- Measure & report: deliver clear MTD/QTD performance readouts with insights and next actions; translate data into decisions for executives and non-technical stakeholders.
- Leverage advanced tools: use AMC (where applicable), audience insights, path-to-conversion analyses, and incrementality testing (geo or audience holdouts) to prove impact.
- Launch playbooks: create repeatable SOPs for new product/variation launches, seasonal pushes, and brand-defense strategies across Amazon and Walmart.
- Partner cross-functionally: collaborate with Creative on ad concepts and video, with Ops on inventory constraints, and with Data/BI on dashboards and QA.
What Success Looks Like (Key KPIs)
- ROAS, ACOS, and TACoS improvement at target spend levels
- New-to-Brand %, reach/frequency, and CAC for DSP
- CTR/CVR lifts from creative and PDP optimization
- Efficient budget pacing and minimal out-of-stock waste
- Repeatable launch frameworks that hit ramp targets
Must-Have Qualification
- 3+ years managing enterprise-level Amazon Ads accounts (multi-brand or high SKU count), including SP/SB/SD with significant budgets.
- 2+ years of Amazon DSP campaign management and a current Amazon DSP Certification (please include proof/link).
- 2+ years of Walmart Marketplace & Walmart Connect (PPC/search and/or display) management experience.
- Proven ability to manage and scale large budgets (e.g., 6–7-figure monthly), balancing growth and efficiency.
- Strong quantitative skills: cohort analysis, LTV/CAC thinking, incrementality testing, and attribution trade-offs.
- Fluency with marketplace metrics: ROAS, ACOS, TACoS, NTB %, share of voice, CTR/CVR, blended vs. ad-attributed sales.
- Advanced Excel/Sheets; comfort with BI tools (e.g., Tableau, Power BI) and data QA.
- Excellent communication—able to distill complex data into clear, executive-ready insights and action plans.
Nice-to-Haves
- Experience with Amazon Marketing Cloud (AMC) and audience builders.
- Hands-on with tools like Pacvue, Perpetua, Smart Scout, Quartile, Kenshoo, DataHawk, Helium 10, etc.
- Experience with OTT/Streaming via DSP, retail media networks beyond Amazon/Walmart (Target, Instacart, etc.).
- SQL basics or advanced spreadsheet modeling.
- Experience in supplements/CPG or other regulated categories.
Competencies
- Owner’s mindset: proactive, accountable, and bias to action.
- Test-and-learn rigor: strong hypothesis generation, clean test design, and disciplined rollouts.
- Systems thinking: understands how pricing, promos, creative, supply, and PDP content interact with ads.
- Speed + precision: moves quickly without sacrificing quality or compliance.
Tools You’ll Use
Amazon Ads Console, Amazon DSP, (potentially) Amazon Marketing Cloud, Walmart Connect, Amazon Stores/Attribution, Google Analytics/GA4, internal BI dashboards, and additional analytic software.
What We Offer
- Salary Rate: $75,000 - $85,000 (based on experience and competencies)
- Excellent Medical, Dental, Vision and Life insurance
- Fully remote, full time position
- Monthly WFH stipend
- Generous Paid Time Off program
- Discounted Products
