Email Marketing Specialist in United State

Job Title: Email & SMS Senior Marketing Specialist

Location: Remote

Status: Full-Time

Reports to: Director of Customer Retention

Salary range: 70-85k

At Ancient Nutrition, we have a clear goal: harness history’s most powerful superfoods and provide them in forms that are easy to include in a modern lifestyle. We’re passionate about creating products that help fill the gaps in the everyday diet and deliver meaningful results.

But the truth is, who we are goes beyond supplements. We embrace responsibility for our planet, from the soil that grows our food to the air that fills our lungs. That’s why we are leading the revolution of regenerative agriculture on our own farms and farms across the country.

Through partnerships with pioneers like Regenerative Organic Certified®, groundbreaking research with Rodale Institute, and widely-recognized certifications like B Corporation®, we are developing future-focused methods that have a positive impact on the soil and the environment. These methods help reduce atmospheric carbon, minimize waste and protect biodiversity — and they result in ingredients that are richer in essential vitamins, minerals and antioxidants than conventionally farmed food.

We are harnessing the power of incredible superfoods grown through regenerative practices. We are cultivating healthy people and a healthy planet. And, ultimately, we will save the world with superfoods.

About the Role

We’re looking for a hands-on Email & SMS Senior Marketing Specialist to join our retention marketing team. This role is all about execution and making things happen. You’ll manage and grow our email and SMS channels, making sure every campaign performs well and supports our bigger marketing goals. You’ll be building, sending, and optimizing campaigns that really connect with our customers. You’ll manage everything from promotional emails and product launches to automated flows across email and SMS. This role requires a deep understanding of audience segmentation and using data to guide decisions.

This is a key role for a fast-growing DTC brand where customer communication and experience are central to our growth.

Key Responsibilities

Campaign Execution & Management

• Build, QA, and launch promotional email and SMS campaigns, ensuring flawless execution and brand alignment.
• Manage triggered lifecycle campaigns (welcome, browse/cart abandonment, post-purchase, winback, loyalty, etc.).
• Collaborate with creative, copywriting, and product teams to ensure campaigns are on brand, on time, and optimized for performance.
• Partner with creative and content teams to request and gather all necessary assets: copy, design, and gain approvals for campaigns.
• Plan and execute promotions: assist in building and managing the DTC promotional calendar.
• Manage email and SMS frequency across campaigns, triggers, promos, and transactional messages to reduce churn
• Research leading brand strategies to uncover best practices and innovative tactics for acquiring, nurturing, and retaining customers
• Develop processes: create standardized workflows, QA procedures, and documentation to improve efficiency and accuracy.

Optimization & Analysis

• Monitor deliverability, render testing, list health, and compliance (CAN-SPAM, TCPA, GDPR/CCPA).
• Drive performance with testing: Design and execute A/B tests across subject lines, message content, CTAs, customer cohorts, segments, send time, and new features. Manage the testing calendar, track and record results, and provide insights to refine messaging, segmentation, cadence, creative, and overall campaign performance.
• Analyze and report: deliver actionable insights on campaign performance to inform strategy and continuous improvement.

Collaboration & Tools

• Partner with the marketing and brand teams to ensure campaigns align with business goals.
• Work with customer service to anticipate potential impacts on volume and customer sentiment.
• Manage integrations: help oversee connections between CRM platforms and other tools in our tech stack.
• Leverage ESP and SMS platforms (e.g., Attentive) to execute campaigns efficiently.
• Support lead generation: assist in developing and implementing acquisition strategies for both email and SMS.

Qualifications

• 4+ years of experience in email/SMS marketing, preferably in a fast-paced DTC or eCommerce environment.
• Strong understanding of lifecycle marketing, segmentation, and customer journey mapping.
• Hands-on experience with ESPs (Klaviyo, Iterable, Braze, etc.) and SMS platforms (Attentive, Postscript, etc.), and ecommerce platforms like Shopify.
• Strong analytical skills and the ability to translate data into actionable optimizations.
• Knowledge of compliance standards for email and SMS marketing.
• Excellent project management and organizational skills with strong attention to detail.
• Team player and collaborative mindset and eagerness to test, learn, and optimize.

Nice to Have

• Experience with health, wellness, or CPG brands.
• Familiarity with Shopify or other eCommerce platforms.
• Basic HTML/CSS knowledge for email template editing.

Core Values

• Run to win the race – do everything with excellence
• Committed to constant growth – refine and improve self and work daily
• Take ownership – take initiative
• Be a purpose driven leader/team player – be reliable and responsible
• Play as a team- have fun and have each other’s back, be committed to our mission to transform lives and relentlessly care for those in need.

Benefits + Culture

Work is about what you do, not where you do it. Ancient Nutrition has many team members located near Nashville, TN but we are a fully remote company and are able to hire from across the US. Ancient Nutrition is a laid back, but fast-paced place to be. We work hard because we love what we’re building. No one breathes down your neck. We hire great people who don't need to be micromanaged.

We offer health insurance benefits, basic life insurance and access to affordable vision, dental and disability insurance. Unlimited Paid Time Off is a given for salary employees and a generous amount of paid time off accrual for hourly employees, both paid maternity and paternity leave are offered.

We are passionate about living healthy lives and offer free Ancient Nutrition products.

If you feel this role is meant for you, write us a killer cover letter telling us why you are the best fit, and why you want to work with us! We really do read them!