HEAD OF ENROLLMENT AND MARKETING Salary: Competitive and based on experience Location: Ho Chi Minh City Key Skills: enrolment success, brand custodian, parent experience, data-driven decision-making, community engagement, multi-channel marketing, international education, team mentorship, CRM proficiency, growth opportunities
A prestigious international school in Ho Chi Minh City is seeking a Head of Enrollment and Marketing to play a pivotal role in shaping the future of its vibrant learning community. This is an exceptional opportunity for you to become the strategic force behind both enrolment growth and brand reputation, combining your expertise in data-driven marketing with a passion for delivering an outstanding parent journey. As the guardian of the school's brand and the architect of its admissions strategy, you will ensure that every prospective family feels welcomed, informed, and confident from their first enquiry through to their child’s successful onboarding. Working closely with senior leadership, you will have the autonomy to drive innovative campaigns, foster meaningful community partnerships, and champion a culture of collaboration and continuous improvement within your team. If you are looking for a role where your impact will be felt across every corner of the school community—and where your vision can shape not just numbers but lives—this is your chance to make a lasting difference.
- Shape the entire admissions journey by leading a dedicated team focused on delivering a highly personalised and market-leading parent experience at every touchpoint, ensuring families feel supported from initial enquiry through to student onboarding.
- Take ownership of integrated marketing strategies that amplify the school’s unique value proposition across digital and physical channels, leveraging data insights to identify new growth opportunities and maintain brand consistency.
- Collaborate with senior leaders, academic teams, and community partners to build strong networks, drive word-of-mouth referrals, and reinforce the school’s reputation as a trusted choice for international education in Ho Chi Minh City.
What You'll Do
As Head of Enrollment and Marketing, you will be entrusted with overseeing both the strategic direction and day-to-day operations of admissions and marketing functions. Your daily activities will include guiding your team through every step of the enrolment cycle—from initial enquiry management to final onboarding—ensuring that each family receives attentive support tailored to their unique circumstances. You will design integrated marketing campaigns that reflect the school’s values across all platforms while using data insights to refine approaches for maximum impact. By collaborating closely with academic leaders and external partners alike, you will help expand the school’s reach within local and expatriate communities. Your ability to nurture relationships internally among staff as well as externally among stakeholders will be crucial in building trust and driving advocacy. Success in this role means consistently achieving enrolment targets while upholding an inclusive environment where every voice is valued.
- Lead and inspire the Admissions team to deliver an exceptional parent experience throughout every stage of the enrolment process, ensuring each interaction is warm, informative, and tailored to individual family needs.
- Oversee all aspects of lead qualification and application turnaround times, implementing efficient processes that maximise conversion rates while maintaining a human touch.
- Organise seamless onboarding experiences for new families, supporting their transition into school life with clear communication and ongoing engagement.
- Foster a data-driven culture within the Admissions team by utilising performance metrics and analytics to inform decisions while preserving personal connections with families.
- Keep your team fully briefed on educational offerings, student achievements, and competitor activity so they can communicate compellingly with prospective parents.
- Actively involve students, parents, and staff in the admissions journey through initiatives such as school tours or ambassador programmes to strengthen engagement and increase conversion rates.
- Maintain accurate records in Student Management Systems while ensuring compliance with all relevant admissions policies and safeguarding procedures.
- Work collaboratively with senior leadership to identify strategic growth opportunities based on market trends, capacity planning, or emerging programme demands.
- Develop annual marketing plans with clear objectives aligned to school strategy, partnering with communications teams to deliver multi-channel campaigns that drive awareness and generate leads.
- Represent the school at networking events and industry forums while building relationships with relocation agents, corporate clients, consulates, and key community organisations.
What You Bring
To excel as Head of Enrollment and Marketing, you will bring extensive experience from roles where you have successfully managed both people-focused processes and results-oriented strategies. Your background should demonstrate not only technical proficiency in areas like CRM usage or campaign planning but also genuine warmth when interacting with families from varied backgrounds. You understand how important it is for each parent or student to feel heard during their journey—and you know how to empower your team members so they can provide this level of care consistently. Your proven ability working within international education contexts means you appreciate cultural nuances while remaining adaptable amid changing market conditions. Whether analysing data trends or representing your organisation at public events, your approach combines professionalism with empathy—always striving for excellence without losing sight of what matters most: building trustful relationships that last.
- Demonstrated ability to deliver an outstanding customer experience throughout complex admission journeys by fostering empathy, responsiveness, and clear communication at every stage.
- Proven track record in developing effective strategies while managing operational details within high-performing teams focused on shared goals.
- Exceptional interpersonal skills enabling you to act as an engaging influencer who builds rapport easily with internal colleagues as well as external stakeholders such as parents or community partners.
- Advanced fluency in digital tools—including CRM systems—and comfort interpreting analytics for performance-driven decision-making that enhances both marketing ROI and admissions outcomes.
- Experience mentoring teams by nurturing talent development, encouraging accountability, sharing knowledge generously, and promoting continuous improvement within collaborative environments.
- Strong commercial acumen combined with analytical thinking; able to translate insights into actionable plans that support sustainable growth without losing sight of individual family needs.
- Resilience under pressure; adept at balancing multiple priorities during peak periods while maintaining attention to detail across all tasks undertaken.
- Deep understanding of cultural sensitivities within international education settings; able to communicate effectively with diverse audiences including expatriate families or local stakeholders.
- Comprehensive knowledge of IB or US curricula along with familiarity regarding EAL (English as an Additional Language) provision or inclusive education models is highly desirable.
- Significant experience (7+ years) in sales management or integrated marketing roles—ideally within international schools—with advanced written/spoken English required; Vietnamese language skills considered advantageous.
What Sets This Company Apart
This international school stands out for its unwavering commitment to providing a nurturing environment where students thrive academically while feeling genuinely supported by staff who care deeply about their wellbeing. The institution’s leadership fosters open communication across all levels—encouraging collaboration between departments so everyone works together towards common goals. With access to world-class facilities set amidst one of Asia’s most dynamic cities, employees benefit from ongoing professional development opportunities designed around best practices in global education. The school’s inclusive ethos ensures that diversity is celebrated—not just among students but also within its workforce—creating a welcoming atmosphere where everyone can contribute meaningfully regardless of background. Staff are empowered through supportive leadership structures which prioritise work-life balance alongside career progression; this makes it an ideal place for those seeking both challenge and fulfilment in equal measure. Above all else: joining this community means becoming part of something bigger—a network dedicated not only to academic achievement but also lifelong learning rooted in kindness, respect, and shared purpose.
What's Next
If you are ready to make a significant impact on both families’ lives and institutional growth by bringing your expertise in marketing and admissions leadership to this thriving international school community—now is your moment!
Apply today by clicking on the link provided; take the next step towards shaping futures in one of Ho Chi Minh City’s most respected educational environments.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
