ledger. company
Job Title: Director of Digital Marketing
Reports to: Chief Marketing Officer (CMO) / Chief Executive Officer (CEO)
Department: Marketing / Global Growth
Location: Los Angeles, California (Hybrid/Global)
Company Overview
Ledger is a global leader in digital asset security and management, trusted by millions of retail and institutional customers worldwide. Since its founding in 2014, Ledger has enabled individuals and businesses to buy, sell, trade, and secure cryptocurrency through secure hardware devices, innovative software solutions, and a convenient platform. Ledger is committed to expanding digital adoption through innovative marketing strategies that educate, engage, and inspire users in the evolving digital financial landscape.
Job Overview
The Director of Digital Marketing will lead the strategy, execution, and optimization of Ledger's global digital marketing efforts. Reporting directly to the Chief Marketing Officer (or CEO), this Director will be responsible for driving brand awareness, digital adoption, and customer engagement across multiple platforms. This Director will ensure Ledger's digital marketing remains cutting-edge, data-driven, and aligned with the company's mission to make digital assets secure and accessible to everyone.
Key Responsibilities
Digital Marketing Strategy and Execution
Develop and implement a global digital marketing strategy to drive brand awareness, adoption, and engagement.
Oversee performance marketing campaigns, search engine optimization (SEO)/search engine marketing (SEM), content strategy, paid media, and social media outreach.
Ensure all digital marketing activities align with Ledger's brand positioning and growth objectives.
Data-Driven Marketing and Analytics
Leverage analytics to measure return on investment (ROI), optimize marketing campaigns, and increase customer acquisition and retention.
Establish key performance indicators (KPIs), dashboards, and reporting mechanisms to evaluate cross-channel effectiveness.
Leverage insights to optimize audience segmentation, targeting, and personalization strategies.
Brand and Content Development
Collaborate with product, communications, and design teams to create engaging, educational, and inspiring marketing campaigns.
Build digital narratives that reinforce Ledger's leadership in security, innovation, and trust.
Oversee digital storytelling, influencer partnerships, and community engagement strategies.
Innovation and Emerging Channels
Identify and leverage new digital trends, platforms, and technologies to expand reach and impact.
Explore partnerships and co-marketing opportunities within the fintech, blockchain, and cryptocurrency ecosystems.
Drive experiments with AI-driven marketing, automation, and advanced customer engagement tools.
Team Leadership and Development
Lead and coach a high-performing digital marketing team across global locations.
Foster a culture of creativity, collaboration, and continuous improvement.
Manage budgets, vendors, and agencies to maximize impact and efficiency.
Qualifications
15+ years of digital marketing experience, including at least 5 years in leadership roles.
Extensive experience in performance marketing, growth marketing, and global campaign execution.
Candidates with extensive experience in fintech, SaaS, blockchain, or digital assets are preferred.
Deep expertise in search engine optimization/search engine marketing (SEO/SEM), paid digital channels, analytics, and marketing automation platforms.
Ability to combine data-driven insights with creative storytelling.
Demonstrated leadership, communication, and cross-functional collaboration skills.
A bachelor's degree in marketing, business, or a related field is required; an MBA is preferred.
Benefits
Competitive executive compensation and performance-based incentives.
Equity participation opportunities.
Comprehensive health, wellness, and retirement plans.
Relocation support and signing bonus (if applicable).
Access to executive leadership training programs and key global blockchain conferences.
The opportunity to shape Ledger's global digital presence at a leading global digital asset security company.
Expected Results (12-18 months):
Launch and scale global digital marketing campaigns, significantly increasing adoption and engagement.
Establish Ledger as the most trusted and innovative digital brand in blockchain and fintech.
Achieve significant improvements in customer acquisition, retention, and lifetime value.
Build a world-class digital marketing team capable of driving sustained global growth.
