Our client, an award-winning pharmaceutical advertising agency, is seeking a Director of Engagement Strategy to join their staff on a part-time, short-term contract.
This is a fully remote opportunity, for 1-2 months, approximately 20-25 hours per week, and will be reporting into Eastern Standard Time.
The ideal candidates for this position will deeply embed themselves into the brand and focus on delivering the right message to the right audience across existing and innovative channels at the right time. This individual should possess the following qualities:
- Dynamic storyteller: Able to identify the right narrative in the data and bring it to life through robust and innovative tactical programs that span different mediums.
- Relentless ideator: Constantly seeking the latest innovative tools, technologies, and approaches to help brands excel. We prioritize unexpected approaches and focus on identifying the right technology and partners to build exceptional experiences. Brand planning at our agency is not a once-a-year activity.
- Team connector: Thrives as the connection point between key internal cross-functional teams, coordinating efforts with various subject matter experts across creative, digital, social, analytics, and more. It also serves as a constant motivator for the team, driving excitement about new opportunities.
- Client champion: On the front lines of client support, dedicated to building and maintaining strong client relationships that serve as a foundation for great work.
Duties and Responsibilities:
- Lead the engagement planning and execution efforts across select brands, building journey-based ecosystems of connected experiences that bring the brand’s story to life for customers
- Guide the internal and external brand teams, from concept to execution, on the development of key tactical programs
- Partner with digital strategy and analytics to develop and execute robust measurement and optimization plans
- Serve as a key member of brand core teams, driving stand-out client relationships and shaping internal team excellence
- Horizon scan to identify emerging trends and technologies that can be leveraged internally and with clients
- Actively participate in new business efforts, as necessary
Job Requirements:
- 7-10 years of healthcare marketing experience (pharmaceutical marketing agency experience strongly preferred), stretching across HCP and patient-focused businesses
- Experience conceptualizing and executing core digital tactics (ex. IVAs, CRM campaigns, app development, etc.)
- Strong interpersonal, communication, and presentation skills
- Experience and success in developing and conducting cross-functional workshops
- Deep proficiency in Microsoft Office and virtual whiteboard technology (Miro and/or Mural)
- Passion for innovation and technology and how those things can impact the lives of patients and those who care for them
