C
Job Description
- Strategy Local store marketing planning/calendar/budget allocation propose/align and confirm with MKT/Sales to support business with effective local store marketing tools and plan.
- LL Resources
- Touch base with ROMs about key LL calendar and revert MKT support.
- Prepare tool/guide and share the assets(visual/video/GWR(P) for LL exposure.
- Execution through guiding vendors.
- Collect display point/mini roadshow from ROM to evaluate the final list of display point/mini roadshow by campaign.
- Execution through guiding vendors.
- Prepare assets support for internal approval.
- Execution through guiding vendors.
- Key stores tactical RTL MKT support
- Develop instore activations standard options for NNR/tactical business support and build SOP for ROMs and collect feedback to improve.
- Events/Activities
- Event/activity(A/B/C) proposal align with internal and global based on campaign calendar and business needs.
- Coordinate with Brand/Social/VM/CRM to seek resources for O2O.
- A level instore activation/brand event follow up.
- Review and summarize learning to build local store marketing tool recipe.
- Community& B2B
- Brands B2B outreach
- New opening/Relocation/Refitting support
- Others
- Follow up PR/PO/vendor portal process and reports (WBR/MBR/Campaign IA) template
- Local store marketing manager need to provide all necessary reports/assets/contents based on business needs
- Budget management
- Budget management is the full responsibility sitting in brand manager.
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