Our client is a high-performing telecommunications retailer dedicated to consistent revenue growth by taking market share from competitors while strengthening customer retention and shortening upgrade cycles. Our marketing strategy leverages digital media, analytics-driven targeting, and strategic brand partnerships to optimize advertising effectiveness and maximize revenue impact.
About the Role:
As Vice President of Marketing, reporting to the COO, you will lead a team of marketing professionals and oversee agency relationships to drive advertising effectiveness, media spend optimization, and customer engagement. Your primary focus will be retaining existing customers through consistent upgrade cycles while strategically acquiring new customers to grow market share.
This role provides autonomy in shaping media strategy, balancing digital efforts with new opportunities across connected TV, dynamic mobile, and customer databases. You will also be responsible for co-op advertising partnerships, working cross-functionally with store operations and merchandising to ensure marketing strategies drive per-purchase revenue growth.
Location: On-site Monday-Wednesday in Raleigh, NC (will provide relocation)
Key Responsibilities:
- Lead and inspire a cross-functional team of 4-6 marketing professionals including analysts, a program manager, and a creative team, ensuring strategic alignment, high performance and collaborative execution across all initiatives.
- Lead the development and execution of marketing strategies focused on customer retention and upgrades, while growing market share through new customer acquisition.
- Utilize media mix models and other attribution techniques to enhance advertising performance and allocate spend effectively across digital and traditional channels.
- Build and leverage more sophisticated customer databases to personalize marketing efforts, increase retention, and improve targeting.
- Develop and manage email and SMS campaigns and analytics to drive customer engagement, retention, and optimize or shorten upgrade cycles.
- Evaluate, select, and implement a comprehensive CRM platform to unify and streamline all customer touchpoints including SMS, email, website interactions, digital engagement, and outbound telemarketing to ensure a seamless and consistent customer experience.
- Oversee and optimize media spend to drive store traffic, conversions, and increase revenue per sale.
- Maximize co-op advertising opportunities with major electronics and service providers, ensuring mutually beneficial strategic partnerships.
- Work closely with store operations and merchandising teams to align marketing efforts with retail execution and optimize revenue per purchase.
- Manage marketing analytics to ensure precise targeting, campaign optimization, and performance tracking.
- Lead brand positioning and messaging initiatives to differentiate the company in a competitive retail landscape.
- Conduct customer insights and market research to analyze consumer behavior, preferences, and competitor strategies.
- Forge strategic partnerships with service providers, electronics brands, and media outlets to expand marketing opportunities.
- Oversee performance attribution and reporting to accurately measure marketing impact through attribution models and customer journey mapping.
- Drive digital transformation through AI-driven personalization, predictive analytics, and dynamic creative optimization.
- Develop loyalty and retention programs, increasing customer lifetime value through exclusive offers and engagement initiatives.
- Budgeting and cost efficiency – Drive financial discipline in marketing spend, maximizing ROI across campaigns.
Key Performance Indicators (KPIs):
- Total Revenue Growth
- Incremental Revenue Generated by Marketing
- Return on Ad Spend (ROAS)
What We’re Looking For:
- Proven leadership in retail marketing, ideally in electronics, cellular, or other consumer focused multi-location sector.
- Strong background in customer analytics, profiling, and brick and mortar traffic generation.
- Strong analytical and strategic mindset with experience leveraging marketing analytics for performance optimization.
- Strong background in SMS/Email, A/B testing and Marketing Automation.
- Experience working in an owner operated company and someone that excels in low ego, agile and adaptable work environments.
- Expertise in media mix modeling and data-driven campaign optimization.
- Ability to work cross-functionally with store operations, merchandising, finance, and vendor partners.
- Experience in building and leveraging customer databases to drive engagement and retention.
- Exceptional communication skills, with the ability to translate data insights into compelling marketing strategies.
- Strong negotiation skills to maximize co-op advertising opportunities with key service providers.
- Demonstrated success leading marketing teams and managing agency relationships to drive high-performing marketing execution.
- An innovative, growth-driven mindset that balances revenue optimization with market expansion.
This is a high-impact executive role offering autonomy in shaping media strategy and driving company growth. The VP of Marketing will play a pivotal role in revenue expansion, retention strategies, and market leadership while leading a high-performing marketing team. They offer a competitive salary, executive benefits, and strong career growth opportunities.
