Customer Relationship Management (CRM) Manager in MALAYSIA

Responsibilities:

• Develop and implement CRM strategies tailored to customer segments and business goals.
• Campaign Management - Plan, execute, and monitor CRM campaigns to drive customer engagement and retention.
• Data Analysis - Analyze customer data and trends to identify opportunities for improved targeting and personalization.
• Team Collaboration - Work with marketing, sales, and customer service teams to ensure CRM efforts are aligned with business objectives.
• System Management - Oversee the CRM system, ensuring data accuracy and system efficiency.
• Process Improvement - Identify and implement improvements to CRM processes and workflows.
• Performance Monitoring - Track and report on CRM performance metrics, providing insights for continuous improvement.
• Customer Reactivation - Develop and implement strategies to reactivate inactive customers and improve overall customer lifecycle value.

Qualifications:

• Min 5 years of proven experience as a CRM Manager, preferably in the iGaming industry.
• Proficiency in Thai, Vietnamese, Filipino, or other languages is a plus.
• Strong understanding of customer segmentation, targeting, and campaign management.
• Familiarity with CRM software and tools.
• Experience in iGaming and targeting audiences in Southeast Asia is a plus
• Expert in communication, strategic planning, leadership, stakeholder management, customer relationship building and project management skills.

Why work with us:

• Multinational Company - Working with talent worldwide
• Annual bonuses + 13th month salary.
• Rental subsidy and house loan allowance.
• Covered travel opportunities (flights & accommodation).
• Relocation assistance for expatriates.