Art Director in DALLAS-FORT WORTH METROPLEX

About Boba Tea Protein:

As we continue to grow, we are looking to add additional personnel to our creative team. Boba Tea Protein is a fast-growing wellness brand that is innovating at the intersection of boba and fitness. Our mission is to help people become their best selves by offering healthier, protein-packed alternatives to your favorite boba and Asian-inspired drinks!

We’re a fun 12-person team with a wide range of experience—from seasoned industry veterans to those just beginning their careers.

Salary Range:

Salary Range: $70,000-$100,000 + Annual Performance Bonus + Health benefits

*If you're from out of the state, please use the cost of living calculator below to compare. Use "Plano, TX" as the "New City."

$85k in the Dallas area is approximately $130k in San Francisco, CA.

Cost of Living Calculator

Location:

This role offers a hybrid work arrangement. Our 6,000 sq ft office is located in Carrollton, TX about 10 minutes south of K-Town and 20 minutes north of Dallas.

Relocation assistance will be available for candidates outside of the area.

Dallas-Fort Worth boasts a robust, Asian-American community, offering rich cultural diversity, strong professional networks, and vibrant representation across business, arts, and civic life.

Overview: 

As Art Director, you will be responsible for evolving the brand’s visual identity by leading comprehensive online campaigns that introduce a lifestyle element to the brand, along with any other initiatives you identify to strengthen the brand. These initiatives should revolve around social media campaigns, apparel, retail displays, product packaging, and website collateral.

The ideal candidate is highly passionate about brand building, conceptual, strategic, organized, and detail-oriented. They have a deep understanding of our target audience and feels that they strongly know what our audience wants to see and experience.

This is a hands-on role where you will be responsible for conceptualizing campaigns and designing assets that elevate Boba Tea Protein’s brand image and enhance the overall customer experience. You must be able to collaborate effectively with creatives, social media managers, and influencer marketing team members.

Key Responsibilities:

• Develop the art direction for compelling campaigns that align with our brand guidelines while pushing creative boundaries to generate fresh, innovative ideas.
• Executing the graphic design, some photography, and some videography required for social campaigns, apparel, retail displays, and product packaging.
• Maintaining Brand Guide and continue to develop our brand guide.
• Collaborate with the Director of Marketing to shape the visual direction of campaigns, developing compelling design strategies that deliver powerful messaging.
• Create detailed design guides for each campaign to lead the creative team toward a cohesive and impactful launch.
• Champion innovation by staying current with industry trends and design advancements, bringing fresh ideas and strategies to keep the brand dynamic and relevant.
• Assist with coordinating production days across multiple team members, models, hair and make-up artists, etc.
• Assist with all kinds of social content including, but not limited to, filming, concepting, and being in our TikTok content.

Experience and Key Skills:

• Well-versed in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, etc).
• Experience with a DSLR or Mirrorless camera.
• Ability to manage multiple tasks that vary in complexity and urgency.
• Highly organized, task-oriented, and a team player.
• Thrives in a fast-paced environment that adapts to changing priorities.
• Self-starter willing to work on team-based and independent projects.
• Minimum 3-5 years of experience

Qualifications:

• No degree required, but degrees in creative advertising, visual communication, graphic design, or other relevant degree is preferred.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance

*All benefits are non-contractual, and Boba Tea Protein may amend, terminate, or enhance them as deemed appropriate.

Perks:

Negotiable

• PTO
• 8 Company Holidays
• Free Boba Tea Protein products
• Gym membership stipend