synco company
SYNCO is a recruitment agency that helps businesses sync with top talent to drive growth and success. We go beyond just filling roles — we find the perfect match for both sides, ensuring that values, culture, and ambitions align for long-term impact.
We are looking for an experienced and curious Product Content Lead to join an ambitious startup company operating in Tier-1 markets and focused on B2C.
What to expect:
✅ A white niche product with a positive impact
✅ Startup culture with a flat structure and an open, collaborative environment
✅ A supportive atmosphere with management that fosters creativity and innovation
✅ Opportunities for growth and cross-functional development
✅ Potential to gain experience in launching a mobile app as the project evolves
✅ Competitive & unique role in the market, allowing you to expand your experience
What you will do:
— End-to-End Content Production: Drive the end-to-end content lifecycle to deliver engaging experiences that increase user retention and product value
▪️ Preproduction Goal: Collaborate with the methodologist to develop and refine a targeted content strategy and content plan
▪️ Production Goal: Effectively coordinate the setup and management of all content shooting processes
▪️ Postproduction Goal: Use AI-powered tools (e.g., ElevenLabs, ChatGPT) for scalable voiceover and localization workflows, and manage the editing pipeline through a freelance team
— Lead and scale freelance content team. Build a skilled freelance team by hiring, onboarding, and guiding them through all stages of content creation to ensure high-quality results
— Develop a scalable content delivery system: Establish a streamlined, sustainable framework for efficient and consistent content delivery
— Support product growth through upsell content: Create additional upsell content, including videos, audio, text, and graphics, to enhance product offerings and value
— Content A/B Testing for Optimization: Design and execute A/B tests on content pieces to analyze and optimize performance, maximizing user engagement and retention.
What we’re looking for:
— Proven ability to manage content as a product feature — from ideation through launch — with a focus on user value, engagement, and retention
— Expertise in video production (scripting, shooting, editing) and experience with content localization and voiceover production
— Hands-on experience with AI tools (e.g., ChatGPT, ElevenLabs) for content creation and optimization
— Proficiency with CMS, workflow automation tools, and A/B testing to optimize content performance
— Strong ability to organize content using tools like Google Sheets for planning and tracking
— Experience managing remote content teams, including hiring, onboarding, and leadership
— Proven track record in content strategy and overseeing the full content lifecycle for digital or video platforms
—Strong analytical mindset, with comfort using performance data to inform content and product decisions
— Proficient in English (B2+)
What we offer:
— Fully remote work with the flexibility to work from anywhere
— Flexible schedule to suit your productivity peaks
— Standard benefits package, including vacations, sick leaves, etc
— Advocacy support for professional and personal matters
— Access to a corporate library with valuable resources for growth
If you’re excited to lead content production, leverage AI tools, and manage creative teams to develop innovative products, apply for this position 😉
