Overview:
We are looking for a curious, detail-oriented, and commercially minded Market & Consumer Insights Analyst to join our team. In this role, you’ll support a range of high-growth projects in emerging wellness categories - including cannabis, CBD, functional beverages, nicotine products, nootropics, and cosmetics. You’ll be responsible for researching markets, analysing consumer behaviour, and turning data into strategic insights that help shape products, guide investments, and inform go-to-market decisions.
About Us:
We’re a boutique consulting firm working at the cutting edge of wellness and consumer innovation. Our clients include investors and FMCG companies making strategic bets in fast-growing categories. From helping funds assess acquisition targets to working alongside brand teams on go-to-market execution, our work is varied, hands-on, and often fast-paced.
We partner with clients on:
- Market strategy and business planning
- Investment due diligence and deal sourcing
- Consumer and category research
- Product and commercial development
What You’ll Do:
As an Analyst, you’ll support the consulting team by driving research, analysing data, and contributing to client deliverables. You’ll work across multiple projects and categories, helping us stay ahead of trends and identify opportunities.
Key Responsibilities:
- Conduct market research across a range of wellness-related categories, including cannabis, nicotine alternatives, functional drinks, and skincare.
- Track competitive landscapes, brand strategies, product launches, and regulatory changes.
- Analyse consumer behaviour using survey data, interviews, and secondary research.
- Identify category trends and whitespace opportunities for product development.
- Support us in building financial models, forecasts, and market sizing estimates to support client strategies.
- Create compelling, insight-driven presentations and reports for clients and internal use.
- Assist in due diligence projects by gathering and analysing commercial data on acquisition targets.
- Stay up to date on industry news, innovations, and emerging brands across relevant categories.
Key Skills & Experience:
- Proven experience in market research, data analysis, or business intelligence (preferably in cannabis, nicotine, FMCG, or functional wellness sectors).
- Strong analytical skills with proficiency in Excel, Google Sheets, and/or data visualisation tools (e.g., Power BI, Tableau).
- Familiarity with consumer research methods (qualitative and quantitative).
- Beneficial but not essential: Understanding of the UK and European market and regulatory landscape for cannabis, nicotine, and/or functional products.
- Ability to deliver clear, concise reports and strategic recommendations.
- Entrepreneurial mindset with the ability to work independently and manage multiple projects.
Why Join Us?
- This is an opportunity to work in high-growth industries at the intersection of cannabis, nicotine, and wellness, shaping business strategy and product development in emerging markets.
- We provide a progressive but flexible working environment, our team is fully remote and we are accepting applications from across Europe.
- Competitive salary and opportunity for growth within the role.
Please contact us at info@tocaradvisors.com with your CV and a short statement about why you are interested in the role.
