We seek a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing efforts and elevate our global presence in the iGaming industry. The ideal candidate will have a proven track record in building successful marketing strategies and leading teams to achieve ambitious growth objectives.
What's In It For You
Flat company structure with minimal bureaucracy
Be the first CMO and lead by example
What You'll Do
Develop and implement a cohesive marketing strategy to increase the overall performance and market share across several markets
Manage and expand a multi-brand presence
If needed revise the existing marketing mix and implement changes together with the team. Good knowledge of major acquisition channels: performance marketing, PPC, ASO, PWA, SEO/SEM, social, partnerships and other digital channels
Implementing strategies to increase player retention and increase their LTV, including through personalized marketing campaigns and loyalty program
Using data to optimize marketing campaigns, improve ROI and analyze customer behaviour
Manage marketing budgets and allocate funds strategically to maximize ROI
Lead and mentor the marketing team, fostering a culture of excellence and continuous improvement
Ensure consistency of all marketing activities with the overall goals of the company
Development and monitoring of KPIs to evaluate the effectiveness of marketing campaigns
Interaction with other departments to coordinate joint projects and initiatives
What We Expect From You
A minimum of 5 years in the senior marketing role in the iGaming industry
Deep knowledge and experience in the development and implementation of marketing strategies
Understanding of the role of crypto and blockchain in iGaming is a significant advantage
Excellent leadership and management skills
Strong analytical skills and ability to make data-driven decisions
Experience in managing significant marketing budgets and optimizing costs
Excellent communication and presentation skills
Fluency in English
What We Offer
"No bureaucracy" start-up environment
Competitive salary
Flexible working hours
Hybrid work, we have a brand new office in Ülemiste City
