As the Head of Acquisition, you will be responsible for developing and executing global multi brand acquisition strategy, encompassing all aspects of the marketing mix. This role demands a dynamic leader capable of driving growth and enhancing our brands presence through effective media buying and other marketing channels. You will work closely with the marketing teams and other departments to ensure a cohesive and effective approach to customer acquisition and brand promotion.
What's In It For You
Flat company structure with minimal bureaucracy
Have an impact on building 2 new brands and aim for the profit
What You'll Do
Develop and implement a comprehensive international multi brand acquisition strategy to drive customer growth and achieve acquisition targets
Oversee all acquisition channels, including media buying, SMM, and PPC
Analyze markets’ trends and competitors’ activities to identify opportunities and challenges, adapting strategies as necessary
Manage budgets and forecasts for all acquisition activities, ensuring efficient allocation of resources and maximum ROI
Lead, motivate, and develop the acquisition teams, fostering a culture of excellence, innovation, and continuous improvement
Manage acquisition operations in diverse markets and regulatory environments by tailoring them to regional nuances and compliance requirements
Oversee the creation of acquisition promotional materials, ensuring they adhere to brand guidelines and company objectives
Build and maintain strong relationships with key partners and vendors
Ensure all acquisition activities comply with regulatory standards and industry best practices
Monitor, analyze, and report on performance metrics, providing insights and recommendations to senior management
What We Expect From You
Minimum of 3 years of experience in digital marketing, with at least 1 year in a leadership role within the online gaming, casino, or sportsbook industry
Bachelor's degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant professional certification is a plus
Proven track record of developing and executing successful acquisition strategies
Strong understanding of the online gaming industry, including regulatory and compliance requirements
Expertise in a range of marketing channels and technologies, including SEO, PPC, social media, email marketing, and content marketing
Exceptional analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
Excellent leadership and team management skills, with a proven ability to motivate and mentor team members
Strong communication and negotiation skills, with the ability to build relationships with partners and stakeholders at all levels
Highly organized, with the ability to manage multiple projects simultaneously and meet tight deadlines
What We Offer
"No bureaucracy" start-up environment
Competitive salary
Flexible working hours
Hybrid work, we have a brand new office in Ülemiste City
