Senior Marketing Manager – Payments
Location - Fully Remote
Salary: £70,000 - £90,000
About the Company
A fast-growing payments company is looking for a Senior Marketing Manager to take ownership of its marketing strategy and execution. This role is ideal for someone with experience in the payments industry, who thrives in a startup or scale-up environment, understands how to maximise impact with a smaller marketing budget, and can be hands-on while driving strategic initiatives.
The Role - Senior Marketing Manager - Payments
We’re looking for a resourceful, data-driven, and adaptable Senior Marketing Manager to lead digital marketing efforts, with a heavy focus on demand generation and event marketing. You'll play a key role in driving revenue growth through SEO, content marketing, paid campaigns, and industry events, all while working in a small but effective marketing team.
Key Responsibilities Senior Marketing Manager - Payments
- Demand Generation & Lead Acquisition – Develop and execute demand generation campaigns, ensuring a strong pipeline of qualified leads.
- Digital Marketing Strategy – Own and optimise SEO, SEM, paid media, email marketing, and social campaigns to drive inbound traffic and conversions.
- Event Marketing – Plan, execute, and optimise industry events, conferences, and webinars to boost brand awareness, generate leads, and support business development.
- Budget Optimisation – Leverage a smaller marketing budget effectively, making data-driven decisions to maximise impact.
- Startup & Scale-Up Growth – Operate in a fast-moving, agile environment, balancing scrappy, hands-on execution with a structured, ROI-focused approach.
- Cross-functional Collaboration – Work closely with the sales and revenue teams to align marketing initiatives with commercial objectives.
- Analytics & Performance Tracking – Continuously measure and improve marketing performance using data and key metrics to inform decisions.
What We’re Looking For - Senior Marketing Manager - Payments
- Proven experience in the payments industry within a startup or scale-up environment.
- Deep expertise in digital marketing, including SEO, PPC, content marketing, and marketing automation tools.
- Scale up/start up experience
- Track record of driving demand generation and delivering a positive ROI with cost-effective strategies.
- Experience planning and executing B2B marketing events, conferences, and webinars.
- Ability to work hands-on in a small team while thinking strategically.
- Data-driven mindset, with strong analytical skills to measure performance and optimise campaigns.
- Experience working with agencies and in-house marketing teams to execute strategies effectively.
