Architect the future of intelligent commerce
AI is fundamentally transforming e-commerce, replacing traditional search-based discovery with intelligent, personalized experiences. Demand.io is building the knowledge infrastructure powering this transformation, and we need an exceptional product strategist to lead one of our core product lines. As Group Product Manager, you'll shape how millions interact with online shopping, working directly with our founder to solve unprecedented challenges at the intersection of AI, community systems, and commerce.
The opportunity
Unlike traditional product leadership roles that emphasize process over innovation, this position combines strategic vision with hands-on execution at the cutting edge of AI and e-commerce. You'll drive true greenfield innovation, building products that don't yet exist in the market:
SimplyCodes evolution (potential focus area)
- Transform SimplyCodes from a coupon platform into an intelligent shopping assistant
- Design and implement our Intelligent Checkout Assistant with real-time code validation
- Create personalized shopping experiences powered by our knowledge graph
- Build community-driven verification systems with sophisticated incentive models
- Develop novel AI features that dramatically improve code success rates
- Expand international presence starting with UK market
ShopGraph platform (potential focus area)
- Build the definitive e-commerce knowledge graph powering the future of AI commerce
- Architect Byzantine fault tolerant crowdsourcing systems for data verification
- Design merchant interfaces providing unprecedented control over digital presence
- Create developer APIs enabling third-party innovation on our platform
- Develop tokenomics models for sustainable community contribution
- Build AI systems that continuously improve knowledge quality and coverage
Key leadership responsibilities
- Create 10x impact through systematic leverage and multiplication effects
- Work directly with our founder (acting as CPO) to shape product direction
- Lead cross-functional teams of engineers, designers, and researchers
- Build frameworks that scale beyond individual execution
- Own key metrics driving business growth and platform evolution
About Demand.io
We're building the world's leading source of e-commerce knowledge through our unique technology stack:
- ShopGraph: Our proprietary knowledge graph containing real-time commerce data
- SimplyCodes (simplycodes.com): AI and community-powered platform covering 400,000+ stores (10x more than competitors)
- Product.ai (product.ai): Revolutionary AI shopping assistant redefining purchase decisions
- Profitable since founding in 2009, driving $1B+ in annual commerce volume
What sets us apart
True innovation over incremental improvement
- Lead 0-to-1 product development in emerging spaces
- Create entirely new product categories and capabilities
- Design systems that seamlessly blend AI capabilities with human insight
- Develop novel incentive mechanisms and community architectures
- Build experiences that fundamentally change how people shop online
Strategic impact over process management
- Work directly with founder/CEO on product strategy
- Shape core business direction and platform evolution
- Design the infrastructure for next-generation commerce
- Drive key metrics with company-wide visibility
- Lead cross-functional initiatives with significant impact
The 10x operator mindset
At Demand.io, we're not looking for traditional product managers - we're seeking 10x operators who create outsized impact through systematic thinking and leverage creation. You're a fit for this role if you demonstrate:
System builder mentality
- You instinctively build frameworks rather than one-off solutions
- You think in leverage points and multiplication effects
- You create tools that enable others to move faster
- You design self-improving systems that scale automatically
- You focus on root causes rather than symptoms
Deep generalist capabilities
- You've developed substantial expertise across multiple domains
- You can synthesize insights from different fields to create novel solutions
- You adapt quickly to new technologies and challenges
- You recognize patterns that specialists might miss
- You communicate effectively across technical and business contexts
First principles thinking
- You break problems down to their fundamental elements
- You question assumptions rather than following established patterns
- You build solutions from foundational truths rather than precedent
- You identify non-obvious insights by examining basics
- You create novel approaches rather than applying standard solutions
Product strategy expertise
- Deep strategic thinking that connects user needs to business objectives
- Experience leading complex consumer products with multiple stakeholders
- Strong product marketing sensibility with focus on positioning and go-to-market
- Exceptional design thinking and user-centric approach
- Proven ability to drive growth in competitive markets
AI and technical acumen
- Hands-on experience building AI-powered products and features
- Deep familiarity with LLMs, prompt engineering, and AI capabilities
- Understanding of technical architecture and system design
- Ability to collaborate effectively with engineering teams
- Experience with data-driven experimentation and optimization
Community and growth expertise
- Experience building products with strong network effects
- Understanding of incentive design and user motivation
- Knowledge of gamification and engagement mechanisms
- Ability to architect sustainable community ecosystems
- Experience with viral growth strategies and metrics
Creating wealth through innovation
We've reimagined tech compensation for elite talent. Unlike traditional tech compensation heavily weighted toward RSUs or illiquid equity, we provide substantial immediate wealth creation through monthly cash payments.
Foundation
- Base: $190,000 - $250,000
- Equity: 0.35 - 0.60%
- Partners Program: Substantial monthly profit-sharing bonuses
Partners Program with profit-sharing
Top performers achieve total compensation of $300,000 - $600,000+ annually through our unique Partners Program. Key advantages:
- Monthly cash payments (not annual or deferred bonuses)
- Immediate wealth creation (vs locked RSUs)
- Uncapped earning potential
- No lockup periods or liquidity events required
- Increasing bonus percentages as you advance through Partner levels
Additional benefits
- 🚀 Advancement opportunities based on impact
- 📚 Learning stipend for conferences, courses, and certifications
- 🖥️ Access to advanced AI tools including our own GPU cluster for AI model training
- 🏥 Comprehensive health, dental, and vision coverage for you and all dependents
- 🏖️ Unlimited PTO
- 👶 Parental leave policy
- 📈 401(k) program
- 🍽️ Catered lunches in our state-of-the-art Santa Monica office
- 🏠 Relocation assistance for exceptional candidates
Required experience
- 8+ years of product management experience
- 4+ years leading product teams or complex initiatives
- Track record of shipping successful consumer or platform products
- Experience with AI/ML products in production
- Demonstrated success driving growth in competitive markets
- Bachelor's degree in relevant field (Computer Science, Engineering, Business, etc.)
Nice to have
- Experience building community-driven products with network effects
- Background in e-commerce, marketplaces, or related domains
- Hands-on experience with LLM development or prompt engineering
- Knowledge of blockchain, tokenomics, or incentive design
- Track record of innovation in consumer products
- Advanced degree in relevant field
Core responsibilities
Product strategy and vision
- Lead strategic direction for your product area (SimplyCodes, ShopGraph, etc.)
- Design product roadmap with clear prioritization and strategic rationale
- Develop innovative features that create sustainable competitive advantages
- Collaborate with founder/CEO on company-wide product strategy
- Translate business objectives into actionable product plans
Team leadership
- Build and lead a high-performing product team of PMs and designers
- Foster a culture of innovation, experimentation, and continuous learning
- Establish frameworks for decision-making and prioritization
- Mentor team members to develop "deep generalist" capabilities
- Create leverage through systematic approaches and tools
Innovation and execution
- Drive development from concept to launch for complex product initiatives
- Lead rapid experimentation and validation of new concepts
- Balance innovation with practical implementation considerations
- Maintain relentless focus on user value and business impact
- Own key metrics and drive continuous improvement
Cross-functional collaboration
- Partner with engineering to ensure technical feasibility and excellence
- Work with design to create exceptional user experiences
- Collaborate with marketing on positioning and go-to-market strategy
- Engage with data science team on AI feature development
- Coordinate with operations to ensure sustainable scaling
User insight and research
- Develop deep understanding of user needs through quantitative and qualitative research
- Translate insights into product requirements and features
- Create feedback loops for continuous user-driven improvement
- Validate concepts through rapid prototyping and testing
- Build user empathy across the organization
Ready to shape the future of commerce?
If you're energized by solving novel challenges while driving product innovation, we want to talk to you. We understand exceptional candidates often have compelling current roles. Our founder is happy to have an initial confidential conversation about how this unique opportunity could align with your career aspirations.
