National Sales and Dealer Development Manager in GREATER SACRAMENTO

Job Overview 

This leadership role is responsible for sales and dealer development to achieve company goals and objectives. This role oversees existing independent dealers, existing company owned retail locations, and company sales employees. The responsibility includes developing a comprehensive new dealer strategy, market development plan, and execution. The role leads a team of four company employees and is a part of the leadership team, reporting to the CEO. This role is based in our Global office headquarters in the Greater Sacramento CA area. Hybrid and Remote work will not be considered. This is an In-Office position. Relocation expenses are provided.

Responsibilities 

• Strategy - develop and implement comprehensive sales strategies to drive revenue growth and market expansion. 

• New Business Development – develop growth strategy to expand market share with existing dealers and develop strategy for dealer expansion in underserved markets 

• Market Insights - conduct market research and analysis to understand dealer needs, competitive landscape, and pricing trends 

• Dealer Programs – create and manage programs to ensure a strong brand presence at dealer locations, online, and industry events 

• California Company Store Locations – oversee the sales personnel selling direct to consumers in two company locations. Coverage on occasional Saturdays Sacramento, CA location. 

• Events – ensure strong company support and attendance at key industry events, with a focus on sales programs and measurements to drive success and allow ROI assessments 

• Training – create and conduct training of dealers and the sales team on value-based pricing principles and tactics, with deep knowledge of the company’s product portfolio 

• Leadership - lead, mentor, and manage the sales team, fostering a high-performance culture and ensuring achievement of sales targets

• Forecasts and Budgeting - prepare and present sales forecasts, budgets, and performance reports to the leadership team regularly 

• CRM – ensure the sales team and company owned retail stores leverage CRM software tools and ensure KPI’s for lead generation and conversion 

• Reporting and Analysis – ensure proper report development and utilization to drive decision making. Perform essential analysis and insights to grow profitable revenue. 

• Qualifications 
• Based in the greater Sacramento, CA global headquarters on a full-time basis. This role is not a hybrid or remote position 
• BS degree in Business or equivalent, an MBA a plus 
• 15+ years of overall experience in business in various commercial roles 
• Outdoor Industry experience in the US 
• A passionate outdoor enthusiast who loves camping regularly 
• Canada and international experience a plus 
• Manufacturing company experience 
• Strong written, verbal, strategic, and analytical skills 
• Strong Excel and PowerPoint capabilities 
• Strong project leadership and management experience 
• Willingness to travel primarily in North America up to 25% of the time 

If you’re an experienced sales leader with a passion for growth, innovation, and the outdoor adventure industry, we want to hear from you. 

Job Type: Full-time 

Pay: $120,000.00 - $140,000.00 per year 

Benefits: 

• 401(k) 
• 401(k) matching 
• Dental insurance 
• Flexible spending account 
• Health insurance 
• Health savings account 
• Paid time off 
• Relocation assistance 
• Travel reimbursement 
• Vision insurance 

Schedule: 

• Evenings as needed 
• Monday to Friday 
• Weekends as needed 

Work Location: In person Woodland, CA