figgers communications company
About the Role:
We seek an innovative, data-driven, highly technical Chief Marketing & Director of Growth to lead our digital marketing and social media growth strategies. This high-impact leadership role is responsible for scaling our brand, driving revenue, and optimizing digital marketing performance across all platforms.
The ideal candidate is a hands-on digital marketing expert with deep experience in Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, and emerging platforms. You should have a strong analytical mindset, understand the technical aspects of paid advertising, organic growth, and conversion optimization, and be obsessed with data-driven decision-making.
We’re looking for a dedicated leader who thrives in a fast-paced environment and has a proven track record of building and executing growth strategies that deliver real business impact.
Key Responsibilities:
Digital Growth & Marketing Leadership
· Develop and execute data-driven marketing strategies to drive customer acquisition, engagement, and retention.
· Manage and optimize multi-channel paid and organic campaigns across Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Google Ads, and more.
· Oversee and improve marketing automation, funnels, lead generation, and conversion rate optimization (CRO).
Social Media & Performance Marketing
· Build and scale social media strategies to grow audience engagement, brand awareness, and revenue.
· Design, test, and optimize high-performing ad campaigns with a strong focus on ROAS, CPA, CPC, and LTV.
· Track and analyze campaign data to optimize customer acquisition cost (CAC) and maximize ROI.
🛠 Technical & Analytical Expertise
· Utilize Facebook Ads Manager, Google Analytics, LinkedIn Ads, TikTok Ads, and other platforms for performance tracking and growth insights.
· Implement A/B testing, audience segmentation, and personalization strategies to maximize engagement and conversions.
· Stay ahead of trends and algorithm changes on all major social platforms and ensure all campaigns follow best practices.
Marketing Strategy & Business Impact
· Own P&L responsibility for the marketing department and allocate budgets to ensure maximum growth with optimal spend efficiency.
· Develop monthly, quarterly, and annual marketing roadmaps and ensure execution meets business objectives.
· Work closely with the CEO, sales, product, and tech teams to align marketing efforts with business goals.
Qualifications & Skills Required
5+ years of experience in a senior-level marketing role (e.g., Head of Growth, Director of Digital Marketing, VP of Marketing, or similar). Proven expertise in scaling social media campaigns, growth hacking, and performance marketing. Deep technical knowledge of Facebook Ads Manager, LinkedIn Ads, Google Ads, TikTok Ads, and social media growth tools. Advanced skills in digital marketing analytics, including Google Analytics, UTM tracking, and data-driven reporting. Strong understanding of SEO, SEM, PPC, email marketing automation, and conversion optimization. Experience managing six-figure+ marketing budgets and optimizing ROAS and CPA.
Highly strategic, but also hands-on when needed—you can build, analyze, and optimize campaigns yourself. Strong leadership skills with experience leading marketing teams, agencies, and cross-functional collaborations.
Why Join Us?
Competitive monthly salary with performance-based bonuses. A fast-growing company where your work directly impacts business success. Remote/Hybrid role with flexibility to work from anywhere. Exciting, data-driven environment that values innovation and results. Opportunity to scale and lead a high-performance marketing team.
Are You Ready to Lead and Scale Growth?
Apply now by sending your resume, portfolio, and a brief statement on why you're the perfect fit for this role.
