Influencer Marketing Manager
About Us
Fièra Cosmetics is a rapidly expanding global beauty and wellness brand dedicated to serving women over 40. We take pride in creating high-quality products that enhance beauty and confidence. With a dynamic company culture, we are on a mission to revolutionize our industry. Our commitment to exceptional customer service and giving back to the community has fueled our explosive growth—we have donated over 3 million meals to those in need, a number we are immensely proud of and plan to continue growing. At Fièra, we prioritize our people, offering tremendous opportunities for career advancement and personal growth.
As we continue to expand, we are seeking an Influencer Marketing Manager to join our team and help shape Fièra’s brand story through authentic, high-impact influencer partnerships.
About the Role
As the Influencer Marketing Manager at Fièra Cosmetics, you will lead the strategic vision and execution of our influencer initiatives, ensuring Fièra’s core message resonates with women over 40. You will identify, recruit, and nurture relationships with influencers and content creators across multiple platforms. Collaborating with marketing, creative, and product teams, you’ll design innovative campaigns that spotlight Fièra’s products, build trust, and amplify brand reach in the beauty and wellness market.
Responsibilities
- Influencer Strategy & Recruitment
- Develop and implement a comprehensive influencer marketing strategy to drive brand awareness, customer engagement, and revenue growth.
- Identify, recruit, and maintain relationships with influencers, creators, and ambassadors whose values align with Fièra’s mission.
- Campaign Execution & Optimization
- Oversee the planning and execution of influencer campaigns, from briefing and content creation to approval and post-campaign reporting.
- Negotiate partnership terms and commissions, ensuring long-term, mutually beneficial collaborations.
- Data Analysis & Reporting
- Utilize influencer marketing platforms (e.g., Impact, Meta) to track campaign performance, evaluating engagement, conversions, and ROI.
- Present insights and recommendations to leadership, continuously optimizing strategies based on data-driven decisions.
- Cross-Functional Collaboration
- Work closely with marketing, creative, and product teams to ensure influencer content meets brand guidelines and reflects Fièra’s core values.
- Integrate influencer activations into broader marketing campaigns for cohesive storytelling across channels.
- Industry Networking & Thought Leadership
- Represent Fièra at industry events and conferences, staying current with beauty/skincare trends and influencer marketing best practices.
- Keep abreast of emerging platforms and tools, experimenting with new channels to keep Fièra ahead of the curve.
Qualifications
- 5+ years of experience in influencer marketing, including leading high-impact campaigns.
- Hands-on experience with influencer marketing platforms (e.g., Impact, GRIN, etc.).
- Exceptional communication, negotiation, and relationship-building skills.
- Strong analytical mindset with proficiency in tracking and interpreting performance metrics.
- Familiarity with the beauty and wellness industry is a plus.
What’s in it for You
- A fully remote role offering flexibility in your work environment (operating on GMT -4).
- Join a fast-growing company where you can significantly shape our brand’s future.
- Competitive compensation and a flexible benefits package.
- Collaborate with talented marketers and thought leaders who share your passion for beauty and wellness.
How to Apply
If you have a proven track record in influencer marketing and want to drive Fièra’s next level of growth, we would love to hear from you. Please submit your resume outlining your relevant experience and vision for influencer marketing at Fièra Cosmetics.
The Interview Process
- Initial Screening: 30-minute call with our HR & Recruitment team.
- First Interview: A conversation with our CEO to explore your experience, strategic thinking, and cultural fit.
- Final Interview: Meet with members of our leadership team for a final discussion on your approach, vision, and how you’ll elevate our influencer marketing efforts.
