Company Overview
Breadcrumbs is a blockchain analytics platform that provides law enforcement agencies, compliance teams, and financial crime investigators with the tools to track, trace, and analyze blockchain transactions. Specializing in blockchain attribution, transaction tracking, and risk analysis, Breadcrumbs helps uncover fraud, money laundering, and other illicit financial activities.
With a mission to make the crypto industry safer, Breadcrumbs empowers investigators, businesses, and the broader crypto community with the insights needed to enhance transparency and combat financial crime in the blockchain ecosystem.
Role Description
We are looking for a Blockchain Digital Marketing Specialist to take ownership of our marketing efforts and drive growth through strategic, data-driven initiatives. You will work closely with our Go-To-Market Team to execute marketing campaigns that enhance brand awareness, generate leads, and engage the blockchain and crypto investigation community.
This role requires a mix of creativity, analytical thinking, and blockchain industry knowledge to craft compelling marketing campaigns and manage digital channels effectively.
What You’ll Do
- Develop and execute strategic marketing plans to drive brand awareness, lead generation, and customer engagement in the blockchain analytics and crypto investigation space.
- Plan and launch multi-channel marketing campaigns (digital, social media, email, content marketing) tailored to our audience.
- Create and optimize engaging marketing materials (blogs, infographics, videos, reports, and other digital assets).
- Analyze market trends, competitor strategies, and customer insights to refine marketing approaches.
- Oversee the company’s digital presence, including website content, SEO, social media, and paid advertising.
- Manage community-building efforts, partnerships, and outreach programs to strengthen brand presence in blockchain and law enforcement circles.
- Track and analyze campaign performance metrics, ensuring continuous optimization for improved ROI.
- Maintain and organize marketing databases, ensuring structured data for insights and reporting.
- Work with the Development team to foster creativity and innovation in marketing initiatives.
- Collaborate with the sales team to align marketing strategies with company goals.
- Assist in handling customer inquiries from marketing channels to improve engagement and conversion.
What We’re Looking For
The ideal candidate should have:
- Out-of-the-box creativity with the ability to translate innovative ideas into engaging marketing materials and campaigns.
- Content Creation Skills: Proficiency in Canva, Photoshop, Illustrator, video editing, and other digital design tools to develop impactful marketing assets.
- Performance Tracking: Ability to monitor and analyze marketing campaign performance using key metrics and reporting tools.
- Strong Writing & Copywriting Skills: Crafting compelling content tailored for different audiences.
- Marketing & Business Knowledge: Understanding of SaaS, B2B, B2C, and industry-related marketing strategies.
- Analytical & Research Abilities: Conducting market research, tracking trends, and refining marketing strategies based on data insights.
- Project Management & Business Development Skills: Experience coordinating marketing initiatives, managing cross-functional projects, and working with the sales team.
Why Join Us?
At Breadcrumbs, we’re not just another blockchain analytics company, we’re on a mission to make the crypto space safer and more transparent for everyone. Here’s why you’ll love being part of our team:
- Innovative & Impactful Work – Help law enforcement, compliance teams, and investigators fight financial crime in the crypto space.
- Remote & Flexible Work – Work from anywhere while collaborating with a global team of blockchain experts.
- Creative Freedom – Bring your ideas to life and shape the marketing strategy in a fast-growing blockchain startup.
- Career Growth – Work with cross-functional teams (Development and Sales) and gain hands-on experience in blockchain marketing.
- Cutting-Edge Industry – Stay ahead in the rapidly evolving world of blockchain investigations, analytics, and crypto compliance.
