THE ROLE & THE TEAM
As part of Demand Data & Analytics, the Planning, Steering and Performance Measurement Team focuses on monitoring and analyzing the effectiveness ofour online and offlinemarketing campaigns and broader, on creating a better understanding of our customers . Using all available information and by directly collaborating with many other teams across the business, we assess the value of each marketing campaign, as well as overall demand development to plan a short and long term marketing strategy.
As a Senior Marketing Analyst , you will play a key role in understanding the effectiveness of our marketing and support data driven decision making by developing state-of-the art measurement products and providing meaningful data analyses to our Lounge Demand organization and other departments. You'll collaborate closely with Marketing teams, applied/data scientists, engineers, and other analysts to build the best marketing measurement and investment steering solutions.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
- Collaborate closely with various stakeholders to align on business requirements and come up with innovative ways of measuring marketing effectiveness incl. establishing measurement strategies and creating steering proposals.
- Provide thorough analysis on the performance of marketing campaigns and marketing touchpoints in the customer journey; reflect their impact on our main business KPIs and set clear recommendations for the business.
- Contribute into building advanced measurement & investment steering products that estimate the short- and long-term impact of marketing efforts and optimize investment decisions. Develop cutting-edge solutions that enable triangulation between MTA, MMM & incrementality testing.
- Act as an expert in the area of marketing analytics, keep up to date with the newest trends in the area of marketing and analytics and exchange closely with your peers across the business.
WE'D LOVE TO MEET YOU IF
- You have an academic degree in an analytical subject, e.g. economics, business analysis, statistics, mathematics, marketing or its equivalent.
- You bring experience in a relevant field ideally at least 5 years in a similar analytical context with comparable questions to the area of marketing measurement, e.g. in marketing intelligence and data analytics.
- You have a great understanding of Marketing and statistical methods (in particular ROI analysis, attribution, geo-testing & incremental uplift, Marketing Mix Modelling); Must have good knowledge of SQL and experience with R or Python; Tableau experience is a plus.
- You apply logical and easy-to-understand frameworks to deal with complex issues and are able to present these to various stakeholders (translate data insights into actionable recommendations).
- Your work showcases your quick thinking and proactive attitude, which also means you keep on top of things in a fast-paced & changing environment. You are able to easily adapt to change and work independently.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start for full-time employees
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Wellhub, formerly Gympass)
- Mental health support and coaching available
- Drive your development through our training platform and biannual peer-to-peer review
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy https //jobs.zalando.com/en/our-culture/diversity-and-inclusion
