Digital Marketing Lead in INDIA

Job Location: Coimbatore

About Company

At TechGenzi, we develop products and innovative solutions catering to the needs of the industries serving the global market. We innovate and collaborate to serve the customer towards improving the productivity and efficiency through our automation solutions. You can take pride to be a part of the organization where diversity, equity and inclusion are shared values. Were committed to fostering an environment that is inclusive, respectful, load of opportunities for personal and professional growth, and continuous improvement culture. As we continue to grow, we are seeking a talented and experienced Digital Marketing leader to join our team and drive our digital marketing strategies.

Job Description / Responsibilities

• Develop digital marketing strategy by analysing economy, customer needs, and competition.
• Managing and growing the organization's presence on social media platforms through content creation, community engagement, and advertising
• Generating engaging content for various digital platforms such as websites, social media, email campaigns, etc
• Optimizing website content and structure to improve search engine rankings and increase organic traffic (SEO)
• Plan, execute and monitor paid advertising campaigns on platforms like Google Ads, Meta Ads etc (Pay per Click). Measure and report on campaign performance.
• Ensuring the organization's website is up-to-date, user-friendly, and optimized for conversions.
• Brand Promotion of the company and its products
• Analyse and report on the customer journey and optimize conversion points.
• Work with external agencies and partners to increase product promotions.
• Research consumer behaviours and integrate findings into campaigns.

Preferred Skills / Experience:

• Proven experience in digital marketing.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Experience managing digital advertising campaigns using digital marketing tools.
• Excellent written and verbal communication skills
• Graphic design and/or video editing skills.
• Certification in digital marketing is a plus

Minimum Required Qualification:

• Bachelors degree in marketing, Communications, Computer Science, or a related field.
• 2+ years of hands-on experience in Graphic Design & Video Edits

Relocation: This position does NOT offer any relocation benefits.

Equal Opportunity Employer:

We are an equal opportunity employer. We do not accept unlawful discrimination in our recruitment or employment practices on any grounds including but not limited to; color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military and veteran status, or other characteristics covered by applicable law.