Digital Marketing Specialist in PHILIPPINES

Job Description: Google Ads Expert (Remote)

Job Title: Digital Marketing Expert

Location: Remote (Global)

Job Type: Part-Time

We are looking to expand our team with a highly skilled Google Ads Expert. We help our clients grow by leveraging the power of online advertising, and we are seeking a motivated, part-time Google Ads Expert to manage and optimize paid search campaigns for our clients.

Key Responsibilities:

• Campaign Management: Plan, create, and manage Google Ads campaigns across search, display, and video networks.
• Keyword Research & Strategy: Conduct keyword research to discover new opportunities, manage negative keywords, and ensure campaign relevancy.
• Ad Copywriting & Optimization: Write compelling ad copy and continuously test variations to improve performance.
• Bid Management & Budget Optimization: Monitor, adjust, and optimize bids and budgets to maximize ROI and campaign performance.
• Performance Analysis & Reporting: Regularly analyze campaign performance and prepare clear, actionable reports to share with clients.
• A/B Testing: Implement and evaluate A/B tests for ad creatives, landing pages, and bidding strategies.
• Stay Updated: Keep up-to-date with Google Ads updates and industry trends, adjusting strategies as necessary.
• Collaboration: Communicate and collaborate with the internal team and clients to align on campaign objectives and deliverables.

Requirements:

• Experience: 2+ years of hands-on experience managing Google Ads campaigns.
• Certifications: Google Ads certification is required. Additional certifications are a plus.
• Technical Skills: Strong knowledge of Google Ads platform, Google Analytics, and other digital marketing tools.
• Analytical Mindset: Ability to interpret data, make data-driven decisions, and optimize campaign performance based on insights.
• Communication Skills: Excellent written and verbal communication skills. Ability to explain technical details to non-technical clients.
• Time Management: Ability to prioritize tasks and manage multiple campaigns simultaneously.
• Remote Work Ready: Self-motivated and comfortable working independently in a remote environment.

Preferred Qualifications:

• Experience with eCommerce campaigns.
• Familiarity with Google Tag Manager, Google Data Studio, and other digital marketing platforms.
• Knowledge of paid social advertising (Facebook Ads, LinkedIn Ads, etc.) is a plus.

What We Offer:

• Flexibility: Work remotely from anywhere in the world with a flexible part-time schedule.
• Competitive Pay: Compensation based on experience and performance.
• Professional Growth: Opportunity to work with diverse clients and grow your career in digital marketing.
• Collaborative Environment: Join a supportive, results-driven team that values your expertise.