Sales Operations & GTM Strategy Lead Opportunity

woolf company

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Sales Operations & GTM Strategy Lead in UNITED KINGDOM

Remote 7 months ago
About Woolf

Woolf is redefining higher education by increasing access to world-class, globally recognized, and transferable degrees. We enable institutions, educators, and entrepreneurs to launch accredited degree programs at speed and scale, ensuring that high-quality education is more accessible than ever.

As a category-defining company, Woolf is accelerating innovation in higher education, creating new opportunities for learning without borders. Backed by leading Silicon Valley investors, we are a globally distributed, remote-first team building the future of education. Learn more at Woolf University.

About the Role:

The Sales Operations & GTM Strategy Lead will define and build Woolf's sales infrastructure and go-to-market strategy for new product and service offerings. This role will be responsible for developing a detailed sales playbook, optimizing sales processes, defining sales tools, and ensuring seamless alignment between sales and marketing. As the lead, you will play a critical role in both the strategic direction and tactical execution of a high-performance SalesOps function.

Key Responsibilities:

  • Develop GTM strategy & sales playbook for new product offerings, outlining key steps for sales execution, and then executing with high performance
  • Design sales processes and workflows to improve efficiency and pipeline management
  • Determine & implement sales tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Clay, etc.)
  • Define key sales metrics, KPIs, and forecasting models for tracking sales success
  • Align Sales & Marketing teams to ensure smooth lead handoff and campaign tracking
  • Provide training & sales enablement materials to ensure successful execution of the playbook


Requirements

  • 7+ years in Sales Operations, Revenue Operations, and GTM Strategy
  • Must have startup experience
  • Proven experience developing sales playbooks & go-to-market plans
  • Strong knowledge of Salesforce, HubSpot, and sales automation tools
  • Must have strong proficiency in Salesforce, Hubspot, LinkedIn Sales Navigator, and Clay
  • Data-driven mindset, with expertise in sales analytics and forecasting
  • Strong cross-functional leadership and stakeholder management skills
  • EdTech, SaaS, or higher education industry experience is a plus
  • Must be productive and comfortable in a fully remote environment, working in a fast-paced team with ambiguity
  • Understands the difference between good data and bad data and is laser focused on data integrity
  • Proven excellence in prioritizing projects and meeting deadlines and goals
  • Extremely organized and detail oriented
  • Strong analytic skills and proficiency in spreadsheets
  • Is happy being behind the scenes and focusing on all the operational issues to keep the team performing at its best


Benefits

Why Woolf?

  • Competitive compensation
  • Benefits: US employee benefits include health insurance and 401k
  • Work-Life Balance: Enjoy the flexibility of a fully remote work environment, along with flexible PTO and working hours
  • Tools for Success: We provide you with a company laptop and the resources needed to succeed and grow within your role.
Apply now

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