lodge cast iron company
PLEASE READ: This is an hybrid position in South Pittsburg, TN (Greater Chattanooga) with a minimum in-office requirement of 3 days per week. Relocation assistance and concessions may be available.
To learn more about the Chattanooga area, take a moment to watch this 2 minute video and gain insights into why it's on the top 50 list of best cities to live in the United States.
https://youtu.be/r0NIFOdkh2Q
Job Description:
The Category Manager of Product Marketing will play a pivotal role in overseeing product lifecycle management, ensuring strategic oversight from concept to commercialization across multiple product categories.
The Multiple-Category Product Marketing Manager works with cross-functional teams to ensure timely, profitable, and successful project completions across multiple product categories, aligning with company goals and objectives. This position is responsible for the strategic development, management, and implementation of new products and projects, including both manufactured and sourced goods, spanning multiple product categories.
This manager should bring to the table prior experience in product commercialization, ideally in the CPG space, with a demonstrated ability to oversee and manage multiple categories simultaneously. Business proposals, product design direction, costing, marketing collaboration, and presentations are all parts of the development process for which this role is responsible. A significant part of this role is partnering with the Sales and Finance teams to support and strategize key retailer line reviews and seasonal offerings across various categories.
Further, this position synthesizes research and information from many different sources to provide guidance on Lodge’s overarching product development path, ensuring alignment across different product categories. This role will require strong analytical skills and a keen understanding of category management, consumer insights, and market trends to drive strategic decision-making.
This position may also be responsible for managing and delegating project management tasks to Product Managers and Associate Product Managers, ensuring efficiency in execution and proper alignment with the strategic goals of each product category.
Communicating timelines and expectations across the organization is a key priority of this position. As the owner for multiple categories, this person will be responsible for creating presentations and presenting in front of both internal and external audiences. Additionally, this role will ensure that their direct leadership and other organizational leads are aligned and informed about strategic approaches, facilitating a unified vision for product development.
This person embraces our strong company culture, drives for success, takes ownership of responsibilities, and has a passion for being the best. The Marketing department is a highly collaborative team, and this role will be involved in conversations with the Brand Engagement, Culinary, and Creative teams throughout the process. Interest in cooking is a plus for this position.
Reports to:
• Senior Product Marketing Manager Direct Reports:
• None (potential oversight of Product Managers and Associate Product Managers for project delegation)
Functional Relationships:
• Executive and Leadership Teams
• Marketing
• ProductMarketing
• BrandCreation
• BrandEngagement/SocialMedia • Ecommerce
• CAD designers
• Purchasing / Sourcing
• Foundry Operations
• Sales
• Finance
• Customer Care
Responsibilities:
• Oversee product strategies across multiple product categories to support organizational goals and the product roadmap.
• Manage the strategic development process of new products and product changes across multiple categories, including but not limited to:
o BusinessProposals
o Research(market,consumer,product)
o Costing
o ProductDesignDirection
o ProductTestingDirection
o PackagingDirection
o MarketingCollaboration
o Internalandexternaleducationonnewproducts o Productlifecyclemanagement
• Lead cross-functional teams to ensure projects across multiple categories are on schedule and successful.
• Serve as the primary owner of project scheduling in the system, ensuring that the team has accurate and up-to-date project statuses and timelines.
• Partner closely with Sales and Finance to strategically support key retailers (costing, category-specific strategy, and presentations).
• Proactively and consistently communicate project objectives and timing clearly across the organization, ensuring alignment across categories.
• Deliver on net sales and profitability goals for new products and organizational objectives across multiple product lines.
• Run departmental sales reporting and analysis, applying insights to refine category strategies.
• Understand the Lodge brand and our go-to-market strategy across multiple product categories.
• Create presentations for internal and external use, adapting messaging to different audiences and product
categories.
• Confidently present to both internal and external stakeholders, demonstrating expertise in category
trends and performance.
• Manage complexity in balancing multiple product lines and categories, ensuring alignment with company
strategy and business goals. • All other tasks as assigned.
Basic Requirements:
• Bachelor's degree in Business, Marketing, or a related field
• 5-7years of product management experience, with at least 2 years of consumer packaged goods (CPG) industry is highly desirable.
Summary of Necessary Knowledge, Experience and Skills:
• Experience bringing products to market, ideally in CPG, across different categories.
• Sharp attention to detail and accuracy, with the ability to juggle multiple projects across various product lines.
• Strong organizational, time management, and scheduling skills.
• Problem-solver with a strategic mindset, able to navigate challenges across different product categories.
• Able to think creatively and analytically about market challenges in multiple segments.
• Clear and effective communicator, both written and verbal, adjusting messaging for different audiences.
• Self-starter who can lead category-specific teams and drive initiatives forward.
• Strong relationship-building skills to collaborate across teams and functions.
• Able to engage with all levels of the organization to ensure strategic alignment.
• Comfortable learning and working in multiple systems while managing data across categories.
• Skilled at prioritizing tasks to effectively manage multiple product lines.
• Thrives in a collaborative team environment while handling diverse responsibilities.
• Proficient in PowerPoint, Excel, and Word.
• Interest in and understanding of product design is a plus.
• Experience working with retail partners and managing multiple product lines is a plus.
