We are promoting this job opportunity as provided by a third party, the employer. In case of your interest in this job opportunity and for more details please click on "Apply" button below, which will take you to the employer's website*About Workforce*: Workforce are a well-establish, market leading people solutions business, who specialise in the recruitment, relocation and retention of talent in to UK skill shortage areas. *What next?* Our established, modern office on a leafy business park in central Bolton is bustling with diversity, talent and experience. Why not join us? *Apply now!* Job Types: Full-time, Permanent Pay: Up to £40,000.00 per year Benefits:Schedule:Supplemental pay types:Work authorisation: * United Kingdom (preferred) Work Location: In person Reference ID: Digital Marketing Manager
Digital Marketing Manager* Take the next step in your career now, scroll down to read the full role description and make your application. Up to £40,000 based on experience, plus excellent benefits Bolton, Greater Manchester In this exciting role, you’ll fulfil a collaborative and pivotal role in leading and implementing our business-to-business marketing strategies across B2C and B2B business models.
What you’ll do:*
Maintain and build WordPress website
Experienced in using all major ad platforms – as well as Google Analytics, Google Ads and Google Data Studio
Creation, updating and maintaining of all corporate documentation including brochures, slide decks using Adobe Creative Suite
Market trend and audience research for B2B and B2C strategies
Assist in delivering a digital strategy including creation of digital content, email marketing and online advertising for our recruitment team
Proven expertise in PPC, particularly Google Ads, to champion and model best practices
Work collaborative with Sales team using HubSpot, LinkedIn, our sales CRM and other tools and apps, ahead of tracking responses and creating insight reports
Develop talent attraction strategies to promote opportunities and generate high levels of candidate applications
Partner with our in-house Social Media Executive to develop our website, sales materials and online and collateral and other relevant content, imagery and literature
Work closely with our CEO and wider Senior Team to create tailored messages and reach out on their behalf to other business leaders to help create a relevant and strong network of likeminded businesses
Hard Skills:*
Proficient in Adobe Creative Suite
Essential, UI & UX, HTML & CSS, After Effect or Premier Pro & Indesign
WordPress web-development and design experience
Google Analytics, Google Data Studio and Google Ads
HubSpot knowledge desirable
Managing PPC for our website
Soft Skills:*
An analytical thinker who is highly organised, with excellent communication skills and attention to detail
Be able to work to tight deadlines and be organised in your approach in a fast-paced environment on you own initiative. Quickly adjusts to changes in priorities, strategies, or industry trends
Works effectively in cross-functional teams, values input from others
Proactively identifies challenges and implements strategic solutions, leveraging both analytical insights and creative thinking to overcome obstacles
Attention to detail in all aspects of work, from campaign execution to data analysis and reporting
