EHN Canada is the nation’s largest private network of industry-leading mental health, trauma, and addiction treatment facilities, each with a passion for providing quality treatment for Canadians. We are committed to both caring for our patients and supporting their loved ones. With over 100 years of collective experience, our inpatient, outpatient, and online programs are offered across the country, providing essential compassionate care to patients wherever they are.
EHN Canada prides themselves on providing both excellent and accessible care to all Canadians.
Learn more at
ehncanada.com
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Position Summary
We want you to join our dynamic digital marketing team, where data drives our decisions, and creativity fuels our success. We are a collective of SEO experts, PPC strategists, automation specialists, web developers, creatives, and marketing managers dedicated to pushing the boundaries of online marketing. Our work environment thrives on innovation, collaboration, and the relentless pursuit of excellence.
Reporting into a Marketing Manager, the ideal candidate is proactive and self-motivated, and able to identify opportunities for improvement across all marketing activities including website development, webinars, conferences, collateral, email marketing and direct marketing. This role will work closely with our B2C portfolio team in defining and executing an exceptional marketing strategy.
Duties And Responsibilities
Strategy
- Responsible for spear-heading the growth of our B2C segment through the implementation of an exceptional marketing strategy and development plan
- This role will liaise with cross-functional team members to ensure the seamless planning and execution of marketing campaigns and projects
- Collaborating with other departments, such as clinical, admissions, business development and alumni, to identify areas of improvement in our content for facilities, programs and nationwide efforts
Analysis
- Responsible for the analysis of marketing campaigns, identifying opportunities for improvement and recommendations
- Assist in the coordination of gathering data for reporting and analysis & responsible for distilling all information in a digestible manner to inform marketing decisions and strategies
- Pro-active in identifying opportunities based on research of internal & external data (including competitive) to inform marketing decisions and strategies that will support department and company goals & objectives
Content
- A brand steward, who can lead the creation of brand assets, provide quality assurance, and oversee deliverables are created consistent with our brand visual style and voice
- Collaborate closely with the creative, digital and communication teams to launch campaigns by ensuring consistency across all marketing initiatives, and identifying areas of opportunity including improvement in messaging, delivery or consolidation
- An experienced strategist and creator of PPC, Social, SEO and Email Marketing campaigns.
- Other duties as assigned
Work Experience Requirements
- Experience in a marketing role (minimum 4 years)
- Excellent project management skills: ability to prioritize multiple projects at once, including recognizing when reprioritization is required with little support
- Strong communicator who is not afraid to work closely with senior leaders
- Exceptional presentation skills and the ability to speak in front of large audiences (i.e. hosting a panel discussion or webinar)
- Analytical thinker with the ability to identify new ways of working and organizing information across all aspects of marketing
- Excellent attention to detail
- Good computer skills including usage of MS Office Suite
- Ability to manage competing priorities in a fast-paced environment
- Background in either healthcare marketing or public service marketing considered an asset
- Experience with design (Adobe Suite or Canva)
Education
- Bachelor’s or Master’s degree (Marketing, Communications, Social Sciences, English)
- PMP certification an asset
Employee Benefits And Perks
- Comprehensive benefits package, including a yearly allowance of $1,500 for mental health and addiction services, as well as $500 per service for various paramedical services, such as massage and physiotherapy
- 24/7 Employee Assistance Program through GreenShield Health
- Competitive paid time off policies, including a paid day off on your birthday
- Access to in-house fitness facilities where applicable or discounted external gym memberships
- Perks and discounts with Perkopolis – entertainment, home/auto/pet insurance
- Personal and professional development through our Education Support Assistance program
- Nationwide presence allows for supportive relocation opportunities
- Defined Benefit pension through CAAT with up to a 4% employer contribution
- Maternity and parental leave top-up
- Access to discounts at Kids & Co. Daycare
EHN Canada is an employment equity employer. If you should require accommodation during the interview process, please contact Human Resources.
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