*Digital Marketing Manager*
Take the next step in your career now, scroll down to read the full role description and make your application.
Up To £40,000 Based On Experience, Plus Excellent Benefits
Bolton, Greater Manchester
In this exciting role, you’ll fulfil a collaborative and pivotal role in leading and implementing our business-to-business marketing strategies across B2C and B2B business models.
What You’ll Do
- Maintain and build WordPress website
- Experienced in using all major ad platforms – as well as Google Analytics, Google Ads and Google Data Studio
- Creation, updating and maintaining of all corporate documentation including brochures, slide decks using Adobe Creative Suite
- Market trend and audience research for B2B and B2C strategies
- Assist in delivering a digital strategy including creation of digital content, email marketing and online advertising for our recruitment team
- Proven expertise in PPC, particularly Google Ads, to champion and model best practices
- Work collaborative with Sales team using HubSpot, LinkedIn, our sales CRM and other tools and apps, ahead of tracking responses and creating insight reports
- Develop talent attraction strategies to promote opportunities and generate high levels of candidate applications
- Partner with our in-house Social Media Executive to develop our website, sales materials and online and collateral and other relevant content, imagery and literature
- Work closely with our CEO and wider Senior Team to create tailored messages and reach out on their behalf to other business leaders to help create a relevant and strong network of likeminded businesses
Hard Skills
- Proficient in Adobe Creative Suite
- Essential, UI & UX, HTML & CSS, After Effect or Premier Pro & Indesign
- WordPress web-development and design experience
- Google Analytics, Google Data Studio and Google Ads
- HubSpot knowledge desirable
- Managing PPC for our website
Soft Skills
- An analytical thinker who is highly organised, with excellent communication skills and attention to detail
- Be able to work to tight deadlines and be organised in your approach in a fast-paced environment on you own initiative. Quickly adjusts to changes in priorities, strategies, or industry trends
- Works effectively in cross-functional teams, values input from others
- Proactively identifies challenges and implements strategic solutions, leveraging both analytical insights and creative thinking to overcome obstacles
- Attention to detail in all aspects of work, from campaign execution to data analysis and reporting
Your Package And Perks
- Up to £40,000, based on experience
- Company bonus scheme
- 25 days holiday, plus bank holidays
- Free, secure parking
- Workplace pension
- About Workforce*:
Workforce are a well-establish, market leading people solutions business, who specialise in the recruitment, relocation and retention of talent in to UK skill shortage areas.
Our established, modern office on a leafy business park in central Bolton is bustling with diversity, talent and experience. Why not join us?
*Apply now!*
Job Types: Full-time, Permanent
Pay: Up to £40,000.00 per year
Benefits
- Additional leave
- Company events
- Company pension
- Free parking
- On-site parking
- Relocation assistance
Schedule
- 8 hour shift
- Day shift
- Monday to Friday
Supplemental Pay Types
- Bonus scheme
- Performance bonus
Work Authorisation
- United Kingdom (preferred)
Work Location: In person
Reference ID: Digital Marketing Manager
