FLiiP is revolutionizing fitness business management through our all-in-one SaaS platform. As a seed-stage startup, we've recently raised over 4 million CAD and are scaling rapidly, aiming to 4x our growth over the next two years. We serve gyms, yoga studios, martial arts centers, and other fitness businesses with a powerful suite of software solutions that streamline operations and improve customer management.
Role Overview:
We are looking for a Senior Growth Marketing Manager who is hands-on, data-driven, and obsessed with experimentation. This is a founding Growth Marketing role, joining at the seed stage. The ideal candidate is a strong individual contributor who thrives in testing and iterating rapidly to unlock scalable growth opportunities. You will work directly with the Chief Growth Officer, owning paid media channels, running structured growth experiments, and bridging marketing attribution gaps across both digital and offline channels. You will also be responsible for overseeing external freelancers and vendors.
This is a 100% remote role, based in Canada.
Key Responsibilities:
Growth Experimentation: Design, execute, and analyze structured growth experiments with short feedback loops, iterating quickly to refine and scale tactics
Paid Media & Performance Marketing: Manage and optimize paid media campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.), ensuring efficiency and scalable spend
US Market Expansion: Develop and execute marketing strategies specifically tailored for the U.S. market, ensuring messaging, channels, and tactics align with U.S. audience behaviors and needs
Marketing Strategy & Attribution: Implement direct response advertising strategies within a bigger marketing playbook to bridge attribution gaps, tracking harder-to-measure initiatives like out-of-home advertising, community building, and offline conversions
Lead Scoring & ABM: Develop and implement lead scoring models and execute account-based marketing (ABM) strategies to support an outbound sales motion beyond inbound demand generation
Affiliate & Referral Programs: Develop and manage referral and affiliate partnerships to drive additional growth
External Vendor Management: Oversee freelancers and marketing vendors to support execution while maintaining a hands-on role
Cross-Functional Collaboration: Work closely with the Chief Growth Officer and sales team to align marketing efforts with revenue goals
Requirements
7+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in a hyper-growth B2B SaaS environment
Proven experience running structured growth experiments and iterating based on data-driven insights
Experience managing and scaling paid media campaigns with direct ownership of budgets
Strong marketing acumen with the ability to frame and leverage direct response advertising within a broader playbook to track attribution across harder-to-measure channels
Experience marketing to the U.S. market is a must
Experience with lead scoring, account-based marketing (ABM), and supporting outbound sales motions beyond inbound demand generation
Hands-on, proactive mindset with a passion for continuous improvement and innovation
Strong analytical skills with expertise in tools such as Google Analytics, Looker, or equivalent
Ability to work in a fast-paced startup environment, collaborating closely with leadership
Nice to Have:
Experience in the fitness or wellness tech industry
Knowledge of AI-driven marketing automation tools
Familiarity with lifecycle marketing, email marketing, and CRM strategies
Benefits
Competitive compensation package
100% remote-first culture (Canada-based role)
Health & Insurance Benefits: Comprehensive group insurance plan, including health, dental, life, and long-term disability coverage, with FLiiP covering 50% of premiums
The opportunity to make a major impact at a fast-growing startup
A collaborative, growth-oriented team culture
Direct access to the executive team and significant ownership of strategic growth initiatives
If you're a hands-on growth marketer who thrives on experimentation and scaling customer acquisition, we want to hear from you! 🚀
