Staff Data Engineer, Data Alliance
Berlin
The Behavioural Data Products squad
Our Behavioral Data Products squad has end-to-end ownership of behavioral data tracking across all markets globally at HelloFresh, from infrastructure all the way to the curated data products. As our Staff Data Engineer, you will play an integral part in ensuring data quality, governance and observability by modeling high-value data products and building efficient pipelines to power these data assets.
The role
If you are an expert analyst and a self-starter, with the product-sense to create highly effective data products to power our global business, this could be the role for you. Your deep understanding of behavioral tracking data, high-volume data pipelines processing over 1TB of fresh data per day, and how this data should be consumed efficiently, will ensure your impact across the breadth of HelloTech, proactively identifying needs and pain points across Data Infrastructure, Platform, Engineering and Analytics, and defining solutions to constantly improve the way we work.
So while you are an individual contributor, you are a key owner of best practices across our teams. Therefore, if you possess the passion and drive to excel in this role, we encourage you to share your story with us, regardless of whether you check all the boxes. We're eager to learn more about you and how you can enrich our team.
What you’ll do
- Collaborate with and advise Engineering teams in designing technical solutions, ensuring coherence with our target data architecture.
- Build data models and pipelines for our behavioral data collected across all our markets, brands and platforms, powering the models, analyses and dashboards by our key stakeholders: Global AI, Product Analytics, Marketing Data Product & Analytics, and business teams.
- Demonstrate an in-depth understanding of HelloFresh’s core product and architecture, serving as an ambassador for data solutions and best practices while providing support and mentorship to colleagues.
- Address software and data challenges with visible risks, roadblocks, and constraints, such as legacy dependencies, data quality issues, compliance concerns, or limitations in architecture or technology.
- Advocate for (Data) Operational Excellence, assisting teams and Engineering Leadership in identifying and prioritizing investments that enhance data quality and the robustness of data pipelines.
What you’ll bring
- Technical Proficiency: A strong foundation in data engineering concepts, including data modeling, ETL processes, data warehousing, and proficiency in relevant programming languages (e.g., Python, SQL). Previous experience in modeling behavioral data is a strong plus.
- Problem-solving Skills: The ability to analyze complex data challenges, identify potential solutions, and implement effective strategies to address them. This includes troubleshooting data issues, optimizing data pipelines, and improving data quality.
- Collaboration and Communication: Effective communication and collaboration skills are essential for working closely with cross-functional teams, including engineers, data scientists, product owners, and stakeholders. This involves clearly articulating technical concepts, actively participating in discussions, and fostering a collaborative environment.
- Adaptability and Learning Agility: Given the rapidly evolving nature of technology and data-related tools and techniques, you should demonstrate adaptability and a willingness to continuously learn and stay updated on industry trends, emerging technologies, and best practices.
- Leadership and Mentorship: As a member of the technical leadership team, you should demonstrate leadership qualities by providing guidance, mentorship, and support to (more) junior team members. This includes sharing knowledge, providing constructive
What We Offer
Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme , Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access ,wellbeing platforms like Headspace and Spill , to sabbatical leave options a, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
#Data Alliance #Product Analytics
About HelloFresh
HelloFresh is on a mission to change the way people eat, forever!
Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents.
Our Engineering, Data, Product and Security teams are located in Berlin and New York and are critical to what we do. From procurement tools to conversion rate optimization, live pricing tools, payment services and add-on upselling features, we work on a wide variety of challenging problems. The result is a high output where we constantly build and release features and engines that make our business thrive, allowing us to deliver real financial impact.
Our more than 17,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.
We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.
You can get a taste of what we've been working on by checking out our tech blog.
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
For insight into our interview process take a look at our recent post here.
We are HelloFresh
At HelloFresh we embrace and welcome diversity and we currently employ over 7,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.
The role
As Associate Director of App Marketing in our Paid Marketing department, you will be responsible for leading a team that drives app-based customer acquisition to 17 countries and 5 brands. You will lead the expansion of our App Acquisition efforts in a cost-effective manner while contributing to our full-funnel customer journey strategy.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What You’ll Do
- Lead a team that runs all the app marketing activities (including ASO) and partner with other Paid Marketing teams to run app native campaigns on their platforms (ie. Google, Meta).
- Work on improving the channel infrastructure by:
- i) identifying tech/setup gaps preventing further efficient scaling of channels, resolving them, and assisting the team in launching new campaigns;
- ii) partner with tech, product, and other marketing stakeholders to test and scale improvements in the app funnel & experience to improve app-based customer acquisition;
- iii) building the infrastructure to increase the efficiency of the team (budgeting automation, incremental regression analysis, etc..);
- iv) coordinating and deploying different messaging on ads and app store landing pages in collaboration with the brand team and the other performance marketing teams involved in channel execution;
- v) collaborating with the marketing data product team to improve the integration of the app marketing channels into the MMM and other marketing measurement models;
- vi) closely collaborating with the tracking team to improve the current MMP integration and app tracking data pipelines.
What You’ll Bring
- 10+ years of professional experience in Paid User Acquisition and ASO.
- 5+ years of experience leading and growing a high-performing app marketing team
- You bring an entrepreneurial mindset: you embrace ownership, make bold, data-driven decisions, and relentlessly pursue innovative solutions to drive sustainable growth
- Strong understanding of mobile tracking platforms (e.g., MMPs) including hands-on experience with integration and troubleshooting
- Experience interpreting, and optimizing multi-touch attribution models and/or marketing mix modeling (MMM)
- Ability to identify and close tech/setup gaps quickly (e.g., partner with product, tech, and marketing stakeholders to launch or optimize new campaigns)
- Understanding of digital marketing disciplines from digital display, paid social media, OTV, SEO, PPC, e-commerce, social media, and affiliate marketing
- Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
- Comfortable navigating ambiguity, testing new approaches, and learning from both successes and failures
- A true team player who values diversity of thought and actively encourages an inclusive culture
What We Offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
JR101853
