Fairphone!
Fairphone is a social enterprise driving change in the electronics industry from the inside out. Our business model is based on social and environmental values and centers around producing and marketing consumer electronics that change the industry from within.
We are socially inclusive, and we pride ourselves for having a very diverse group of people with different backgrounds. We collaborate in a safe space, where Fairphoners can be themselves and have room to fail and grow.
We are looking for a Digital Marketing Manager to become part of our growing team of passionate people who work to achieve our mission. If you are as excited as we are about creating positive change, then have a look at our vacancy below.
- Amsterdam-based position
- Start: as soon as possible
- Hours: 40 hours
- Deadline to apply: We review applications on a rolling basis. Please apply as soon as possible, at the latest by February 7.
About Your Role
Fairphone is eager to connect with new audiences, scale our sales and grow brand awareness across Europe. We are looking to hire a digital marketing manager to support the Brand & Marketing team in effectively promoting our message across all digital channels and overseeing our digital marketing efforts towards BtoC and BtoB audiences.
In this role, you will develop and coordinate digital marketing strategies to increase Fairphone’s brand awareness and consideration, maximize conversion and leverage brand advocates. You will have acquisition, retention, and growth plans.
You also work closely with your colleagues in the Brand & Marketing team, especially the social media manager, retention and automation manager and digital marketeer, in executing these strategies across paid and owned channels.
Your profile
- You have a strong analytical mindset, and attention to detail comes like second nature.
- You are proactive, have a strong sense of initiative, and a positive attitude.
- You are a reliable team player with excellent communication skills who is curious by nature and takes ownership at work.
- You are flexible and love working in a startup/scale-up environment that is fast-paced and defined by change.
- You embrace diversity in thoughts, opinions, and backgrounds.
- You feel a strong connection with Fairphone’s mission and values.
- You (are willing to) live in the Netherlands and have the right to work within the EU.
Your Skills & Experience
- You have around 5-7 years of previous experience in digital campaign management for consumer goods.
- You have a strong background in digital, media and campaign planning across European markets.
- You are familiar with working with website analytics tools, such as Google Analytics, as well as paid media tools, such as Google Ad Manager and Meta ads and social media channels (Bloomreach knowledge is a plus).
- In-depth knowledge of digital campaigns, paid media, and best practices.
- You have the ability to analyze metrics, reports, and trends and are used to working on continuous improvements.
- You are data-driven, research-focused, and have an eye for detail.
- You can lead your own projects end-to-end and work on multiple projects at the same time.
- You have a Bachelor's degree in marketing, business, communications, or a similar relevant field.
- Ability to think strategically and articulate strategic initiatives. Excellent presentation, writing and communication skills are required in English.
- Native or professional skills in German, Dutch, or French are a plus!
- Experience working with a purpose-driven brand or experience in the consumer electronics industry is a great plus.
Your Responsibilities
- In this role, you will take a strategic approach to manage and optimize our digital marketing channels to meet Marketing, Sales, ROI and budget goals with always-on and hero campaigns.
- You will define and orchestrate digital acquisition, retention and conversion efforts using the right touchpoints across paid, earned and owned media in partnership with the channel experts in the activation team, brand strategy team and e-commerce team.
- Maintain consistent brand messaging across all digital channels and create and maintain the campaign calendar to deliver targeted content. This includes paid media, social media, SEO, apps, influencers, email and website content and other forms of digital communication.
- Drive and develop new product introduction strategies as well as promotional campaigns on paid and owned digital channels, working closely with the e-commerce team.
- Brief media and creative agencies for campaigns, develop media plans and monitor media budgets.
- Define digital experience on fairphone.com, brief the e-commerce team on new pages, and plan online content in alignment with the activation team and brand strategy team.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs, with clear direction on what we can do differently to increase performance.
- Manage and collaborate with agencies (creative, media, optimizations, etc) and other partners.
- Leverage data to understand our target audiences’ behaviour; use data to design marketing campaigns, messaging and activities.
- Collaborate with the entire Brand and Marketing team to brainstorm new and innovative growth strategies and marketing techniques.
What Fairphone can offer you?
- The opportunity to create an impact on the electronics industry around the world.
- A diverse work environment is full of international, passionate, warm-hearted team members.
- You will have 25 paid holidays per year (based on a full-time contract) next to the other public holidays in the Netherlands. You’ll also get a day off on your birthday! And what’s more: the longer you stay, the more holidays you get!
- Daily, healthy lunch, organic FairChain coffee, and many more tasty things.
- You will join Fairphone’s collective pension scheme, and we will contribute to building your pension.
- You will receive a MacBook, Fairbuds, and a Fairphone as working devices.
- Flexible work location - we are remote-friendly, and you can work up to 60% of your time from home or any other location you want. We also contribute up to €250 for your home office set-up.
- Relocation Support - Fairphone will reimburse the cost of a one-way train (if applicable) ticket to the Netherlands, arrange an appointment at the municipality and provide all the necessary information so that your arrival and settlement in the Netherlands will be smooth and pleasant!
- Public transport allowance – we fully cover your 2nd class commute from your home to the office.
- AND Bike allowance – we support you with a bike purchase of up to €300, and you’ll have a yearly repair budget of up to €80, too!
- Grow with us! We encourage you to develop at Fairphone. That’s why we’ll support your career goals with coachings, trainings, workshops, or courses that you can join with your development budget.
- There’s a gym and recreation and yoga rooms in the building where you can build healthy habits, stay active and have fun with your colleagues.
About Us
DEI @Fairphone
At Fairphone, we care about people, planet and you. It’s natural that we see diversity, equity and inclusion (DEI) as an essential part of how we work together and do business.
We support and further strengthen our inclusive work environment and culture by more formally implementing various DEI efforts to ensure all Fairphoners feel included, respected, and supported.
Please make sure you send us your application documents as
PDF files only! Otherwise, we won't consider your application. Thank you in advance!
