Job Title: Email Marketing Manager
Location: Remote
Company: Bakeshop Digital
Starting Salary: $65,000
About the Agency
Bakeshop is a performance marketing agency serving an exciting portfolio of DTC e-commerce brands. We're passionate about crafting bold acquisition and retention strategies to grow our clients' businesses profitably. Working with some of the fastest-growing Shopify brands, our team thrives on collaboration, creativity, and delivering results.
About the Role
Do you have a passion for creating impactful email campaigns that drive growth and build strong client relationships? We’re seeking a dedicated Email Marketing Manager to join our team and manage Klaviyo email campaigns and flows for our clients. From strategizing and copywriting to executing and analyzing, you’ll handle it all. If you enjoy the idea of growing businesses through creative email marketing, this role is perfect for you. Your mission is to help our clients thrive by delivering personalized and persuasive email strategies that engage and convert, and and building trust with clients through proactive relationship management.
Responsibilities
- Manage Klaviyo Campaigns: Oversee the creation, execution, and optimization of email campaigns and automated flows.
- Copywriting: Craft clear, concise, and persuasive copy for emails that align with clients’ brand voices and goals.
- Manage daily operations of the email marketing service, including; marketing calendar, strategy and content, email campaigns and flows, A/B testing, reporting, etc.
- Utilize data analytics to monitor, analyze, and improve campaign and flow performance and come up with unique insights to produce new winning messaging.
- Oversee client onboarding and serve as the primary contact for email marketing-related client issues.
- Lead client meetings, presenting email marketing strategies and run internal meetings.
- Deliver regular performance reports to clients and act as a strategic advisor for key accounts, focusing on enhancing customer retention and lifetime value.
- Account Management: Serve as the main point of contact for clients, ensuring their needs are met and expectations exceeded.
- Proactive Communication: Regularly update clients on campaign performance, share insights, and provide strategic recommendations.
- Strategy Development: Develop and implement email marketing strategies that drive engagement, conversions, and revenue growth.
- Collaboration on Email Designs: Work closely with the creative and marketing teams to align email designs and strategies with overall marketing goals.
- Continuous Improvement: Stay updated with the latest email marketing trends and best practices to continuously enhance campaign performance.
About You
You’re a strategic thinker with a flair for creative email marketing. Energetic and sociable, you thrive in a collaborative environment and bring positive vibes to every project. Organized and reliable, you manage multiple campaigns with ease, ensuring each one meets high-quality standards. Your authenticity and empathy shine through in your communication, making clients feel valued and understood.
You are:
- Excellent Copywriter: You excel in writing, making complex ideas clear and engaging. You understand the top 10 direct-response copywriting frameworks.
- AI-Savvy: You're adept at extracting great creative ideas from ChatGPT, and are able to spot and filter out boring slop.
- Confident & Personable: Comfortable and natural in client interactions, building strong, trust-based relationships.
- Self-Starter: Take initiative and manage projects independently, ensuring timely and effective execution.
- Creative Thinker: Boring and ordinary aren’t in your vocabulary; you bring fresh ideas to every campaign.
- Klaviyo Pro: Experienced in managing and optimizing Klaviyo email campaigns and flows.
- Copywriting Expert: Ability to write clear, concise, and persuasive copy for various email formats.
- Adaptable: Easily switch styles to match different brand voices and campaign goals.
- Positive Vibes: Bring an upbeat attitude that fosters a pleasant and productive work environment.
What Success Looks Like
- Effective Campaigns: Your email campaigns achieve high open and click-through rates, driving significant engagement and conversions.
- Client Satisfaction: Clients trust you because you’re knowledgeable, proactive, and communicative, consistently delivering results.
- Strategic Growth: You develop and implement strategies that lead to measurable business growth for clients.
- Proactive Updates: Clients are always informed and engaged, never having to ask, “What’s going on?”
- Continuous Improvement: You seek feedback and continuously enhance your skills and the quality of your work.
- Consistent Quality: Maintain a high standard in every email campaign, setting a benchmark for the team.
Why Join Bakeshop?
- Options for Health, Dental, Vision
- Fully remote role
- Excellent opportunity for personal and career growth
- Balance a high degree of freedom with personal accountability and responsibility
- Have a large impact in building and growing early-stage DTC businesses
How to Apply
Ready to create amazing email campaigns and have a blast doing it? Send your resume, a cover letter telling us why you’re perfect for the role.
