Email Marketing Specialist

Job Role: E-mail Marketer

Work Schedule: Monday - Friday, 9:00 AM to 5PM AU Time Zone

Salary range: $1500 - $2500 AUD

Who We Are: At Hunt St we help Australian companies directly hire top 5% remote talent in the Philippines. You will be hired directly by the client, typically as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: A leading SaaS company specializing in innovative digital solutions for the real estate industry in Australia and New Zealand. Established with a vision to revolutionize property management and real estate operations, they are committed to providing cutting-edge tools and exceptional customer support to their clients.

Role Overview: We are looking for a results-driven Email Marketer to strategize and execute effective email marketing campaigns tailored for our SaaS client. The ideal candidate will possess a deep understanding of email marketing best practices, segmentation, and analytics. You will be responsible for developing comprehensive email strategies aimed at increasing engagement, conversions, and customer retention.

Key Responsibilities:

• Email Campaign Strategy: Develop and implement targeted email marketing strategies aligned with business goals to drive leads and conversions.
• Content Creation: Create compelling email content, including promotional, educational, and nurturing sequences that resonate with the target audience.
• Segmentation and Targeting: Utilize data-driven insights to segment lists effectively and personalize messaging for various audience categories.
• A/B Testing: Conduct A/B tests to optimize subject lines, content, calls to action, and timing to improve open and click-through rates.
• Analytics and Reporting: Monitor, analyze, and report on the performance of email campaigns, providing actionable insights to refine future strategies.
• Automation: Set up and manage email automation workflows to enhance user engagement and lifecycle marketing.
• Collaboration: Collaborate with the sales and customer success teams to align email campaigns with overall business objectives and ensure consistent messaging across channels.

Qualifications:

• 3+ years of experience in email marketing, preferably within the SaaS industry.
• Strong understanding of email marketing principles, design best practices, and segmentation strategies.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
• Excellent writing skills with a knack for crafting engaging and persuasive email content.
• Ability to analyze data and leverage insights for campaign optimization.
• Familiarity with A/B testing methodologies and email performance metrics.
• High level of organization and ability to manage multiple projects effectively.
• Collaborative mindset with excellent communication skills.
• Passion for technology and staying updated with the latest trends in digital marketing.