At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious - we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.
What We Want to Achieve:
Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.
We are seeking a Senior Email/Lifecycle Marketing Manager to join our Reverse Tech remote team. In this role, you will be instrumental in developing and implementing comprehensive email and lifecycle marketing strategies that enhance customer engagement, retention, and overall lifetime value. You will collaborate closely with various teams to ensure that our messaging and campaigns resonate with our audience and align with our overarching mission of improving lives through innovative digital solutions.
Requirements
Lead, develop and execute end-to-end email marketing strategies to engage and nurture our customers throughout their lifecycle
Manage and optimize email and customer engagement campaigns, including A/B testing, segmentation, and personalization to drive higher engagement and conversion rates
Analyze campaign performance, derive actionable insights, and implement necessary adjustments to improve results. Familiarity with analytics tools is essential
Collaborate with Product, Creative, and Data teams to create compelling email content, design, and overall strategy
Monitor industry trends and best practices in email and lifecycle marketing to keep our approach innovative and effective
Utilize tools such as CRM and email marketing platforms to automate and optimize customer journeys
Strong plus if you have experience in app marketing: utilizing push notifications, in-app messaging, and SMS marketing as part of a comprehensive lifecycle strategy
Skills needed:
5+ years of experience in email marketing, lifecycle marketing, or a related field, with a proven track record of driving results in a B2C digital marketing environment
Exceptional understanding of email best practices, deliverability, and compliance
Strong analytical skills, with the ability to interpret data and translate it into actionable strategies
Excellent communication skills, both written and verbal, with a creative flair for crafting compelling narratives
Familiarity with CRM tools (Braze, HubSpot and more) and email marketing platforms (e.g., Klaviyo, Mailchimp).
Experience working in a remote team and managing cross-functional relationships effectively
Creative and innovative mindset, with the ability to experiment and adapt strategies based on performance insights
Our Values:
Care: We support and stand by our team members in any situation, ensuring that no one is left behind
Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success
Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier
Communication: We value honesty and direct language, fostering a culture free of politics
Performance: We believe in providing full freedom while striving for top-notch performance from everyone
Trust: We value the words and qualities of our team members, fostering an environment of trust and respect
Benefits
100% remote and flexible work hours
Top notch equipment (MacBook Pro or PC, you decide)
Full-time or freelance opportunities
Learning from the best, including ex-Googlers and more
Unlimited growth prospects
Inclusion in a winning team
Competitive compensation
Nice people. A fun, non-corporate atmosphere
This position is offered as a Remote option, reach out to us to evaluate the options according to your location
