Content Writer in BANGLADESH

Ray Advertising is searching for a driven and articulate Content Writer/ Content Writing Specialist/ Content Writing Expert to join our team in a WORK FROM HOME opportunity. 

This position involves night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time. 

About Us:

Ray Advertising, a distinguished performance marketing agency, was founded in 2019 in Redding, California, along with our local presence in Bogura, Bangladesh. Over the years we have emerged as a leading high-performance advertising network specializing in Pay Per Call, affiliate marketing, and lead generation. Our Pay Per Call service, consistently ranked #1, offering unmatched volume and quality for advertisers. Our media buyers excel in affiliate marketing, forging strong relationships with major brands in insurance, home services, finance, legal, mass tort, nutra, and more.

Our vision and mission:

Our vision is to provide unmatched quality and volume in pay per call, and constantly deliver high-performance affiliate marketing and lead generation solutions. We aim to empower our clients with innovative, results-driven strategies that build long-lasting client relationships and drive sustainable growth across our verticals. Our company's mission is to keep our reputation as the number 1 hub for pay-per-call networks in the world as we are now, and utilize our portfolio of strategies to excel in our offerings in the fields of lead generation and affiliate marketing. 

Ray Advertising is seeking a highly skilled and creative Content Writer/ Content Writing Specialist/ Content Writing Expert to craft SEO-friendly, audience-focused content that drives engagement and results. The ideal candidate will have a strong understanding of audience psychology, enabling them to produce compelling copy for digital ads, email outreach, and marketing collateral tailored to our diverse verticals, including insurance, home services, finance, legal, mass tort, and nutra. This is not a traditional blogging role but a performance-driven position requiring exceptional adaptability and insight into industry dynamics.

• Create SEO-optimized content for websites, landing pages, digital ads, and email campaigns to enhance organic visibility and user engagement.
• Develop compelling and action-oriented copy for advertising campaigns targeting advertisers, buyers, and consumers.
• Conduct thorough audience research to craft content that resonates with target demographics across various industries.
• Collaborate with marketing, design, and media-buying teams to align content with campaign objectives and brand voice.
• Monitor industry trends and adapt writing strategies to stay competitive and relevant.
• Proofread and edit content to ensure grammatical accuracy, clarity, and compliance with brand guidelines.
• Conduct keyword research and incorporate relevant terms to improve content ranking and discoverability.
• Develop scripts and copy for video, social media, and multimedia content to support cross-channel campaigns.
• Analyze content performance metrics and refine strategies to optimize engagement and conversion rates.

• Ability to understand and adapt to various audience psychologies.
• Ability to translate complex ideas into simple, impactful language tailored to specific audiences.
• Skilled at crafting content that prompts action, whether it's signing up, calling, or purchasing.
• Strong research skills to gather insights and stay updated on industry trends.
• Detail-oriented with a knack for identifying nuances that elevate content quality.
• Strong analytical mindset to interpret content performance data and make informed decisions.
• Sharp, adaptable, and quick to learn industry-specific language and trends.
• Results-driven with a focus on achieving engagement and performance targets.
• Passionate about creating content that resonates with audiences and drives action.

• Understanding of SEO best practices (on-page SEO, keyword optimization, meta descriptions, etc.).
• Proficiency in content management systems like WordPress is preferred
• Experience with email marketing platforms such as Mailchimp or HubSpot is preferred
• Basic knowledge of digital marketing metrics (CTR, bounce rate, conversion rate, etc.).

• Collaborative spirit to work effectively with cross-functional teams.
• Exceptional communication skills with a persuasive writing style.
• Excellent time management and multitasking abilities to meet deadlines in a fast-paced environment.

• Education: Bachelor’s degree or Honours.

Experience:

• Minimum of 2 years of professional experience as a Content Writer, preferably in performance marketing or advertising.
• Proven track record of creating high-performing digital ad copy, email campaigns, and SEO-friendly content.
• Experience writing for diverse industries, such as insurance, home services, finance, legal, mass tort, nutra is a plus.

Work Environment:

- Remote Work: This role will be performed remotely from your home

- Work Schedule: Night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time.

Employee Benefits:

- Competitive salary (negotiable based on experience)

- Annual performance bonuses and salary increments

- Generous vacation and sick leave policy

- Yearly festival bonus

- Professional certification support

- International vacation opportunities

- Yearly holidays in Bangladesh and the US

- Leadership training directly from the CEO (monthly)

- Relocation opportunities to our California headquarters

Physical Demands:

- Ability to work for extended periods on a computer.

- No significant physical demands beyond typical office work.

Why Join Ray Advertising?

At Ray Advertising, you will be part of a dynamic and innovative team in a high-growth environment. You’ll have the opportunity to work on cutting-edge campaigns, develop content that shapes industry perceptions, and contribute to the success of a globally recognized performance marketing agency. We are an equal opportunity employer committed to diversity and inclusion in the workplace. 

To apply, please apply herewith BD Jobs or you may send your resume and cover letter to careers@rayadvertising.com