B2B Tech Marketing Writer & SEO Specialist in CANADA

Our fully remote B2B tech marketing agency is looking for an experienced B2B Tech Marketing Writer and SEO Specialist. HCI Marketing and Communications serves clients in a variety of technical industries, such as embedded electronics, middleware, robotics & automation, artificial intelligence, cybersecurity, and IT (SaaS). We hire strategic thinkers with B2B tech experience who are motivated to drive client success and provide service with excellence.

We are seeking a team member with the combination of writing, editing, analytical, and technical skills as well as SEO achievements. The role requires 10 years’ experience writing a wide variety of SEO-friendly long-form and short-form digital marketing content for B2B tech companies based on background materials and subject matter expert interviews. Long-form content includes corporate blogging, web pages, SEO pillar pages, newsletters, briefs, and white papers. Short-form content includes corporate blogging, checklists, infographic copy that provides visual direction to a graphic designer, landing pages, email campaigns, Google Ads text ads and LinkedIn posts.

What we offer:

· Remote company – work from home

· Full-time employee, part-time employee and contract/freelance positions

· Intellectually challenging work in the tech industry

· Compassionate collaborative work culture

· Women-led business

On a typical week you will:

· Collaborate with other team members to support client content needs

· Strategize on content, estimate hours/costs, understand the client’s products/services, interview, draft/repurpose content, use SEO techniques when writing web copy, copy edit/proof, provide creative direction, and check the work of web developers and designers

· Span the domains of content marketing, search engine optimization (SEO), customer engagement, search engine marketing (SEM), web content writing/creation, SEO copywriting, and digital marketing

· You maintain regular contact with clients and colleagues via email, phone, and other collaboration tools

· Meet with clients, present content and results, and serve as a temporary account manager when needed

· Execute projects on time and on budget with continuous team communication

· Proactively juggle the writing and SEO projects for multiple clients at once

· Ensure content reflects client’s brand messaging and accurately describes technology concepts

· Build and nurture client relationships, ensuring they feel cared for and have confidence that you understand their needs

· Share industry point of views (POVs), trends, and relevant opportunities with clients

· Evangelize B2B tech marketing principles and practices

· Maximize use of research and analytical tools and data-driven thinking to achieve KPIs

· Promote clients’ brands and technologies using best practices and marketing messaging

Who you are:

· A senior marketing professional who demonstrates a creative, analytical and strategic mindset

· Clever, resourceful, sharp. You understand technology quickly and can jump in and make an immediate impact. You can fly by the seat of your pants when you must

· A team player, collaborator and coach who works well with all levels/roles on your team

· An independent worker who is highly productive in a remote-work environment

· Committed. You genuinely care about your clients and colleagues and nurture those relationships

· Proactive, organized, detail-oriented, and exceptionally responsible

· Quality of work and how it’s presented matter a lot to you. You never send something to a client that isn’t first class

· You have wisdom, integrity, discretion, and a high respect for confidentiality

Requirements:

· 10 years of B2B tech marketing agency experience

· Exceptional writing and communication skills

· Deep understanding of the relationship between marketing campaigns and sales funnel

· Competence using Semrush and Google Analytics

· Recent in-depth experience with a marketing automation tool such as HubSpot, Pardot, Constant Contact, MailChimp, Marketo, or similar

· Experience writing paid search and sponsored social posts for Google Ads, LinkedIn, X

· Basic HTML/CSS as well as experience with WordPress or similar CMS is desirable

· Must be analytical, organized, and able to multi-task, plan and execute a variety of projects concurrently and think/work quickly and efficiently

· Candidate must have the ability to grasp and retain technical information

· Office software: Proficiency with Microsoft Office Suite (particularly Outlook, Word, PowerPoint, Excel, and network file systems such as SharePoint)

· You have recent client, colleague, and supervisor references who are happy to sing your praises in all areas above.

Bonus points if:

· You have an engineering or other technical/science degree

· You optimize Google Ads accounts

· You manage social media accounts

About HCI Marketing and Communications

• As an integrated marketing services agency, HCI provides B2B tech marketing and public relations services, from defining target buyer personas, developing messaging and creating lead-generation campaigns to developing content and securing press interviews for our clients. Client initiatives are handled with care, excellence, and industry-focused expertise. As a virtual agency, we work remotely across time zones within a team where the needs of clients and staff alike are valued and cared for.