We are building Salmon to become a financial technology business that works impeccably 24x365, creating thousands of jobs and providing easy access to finance for millions of Filipinos.
Our vision extends beyond just profits; we aim to foster financial inclusivity and empowerment with our customers. Our goal is to pave the way for a brighter, more accessible financial future and we invite you to join us on this journey of discovery in the new world of finance.
Currently we are looking for new Head of Digital Acquisition.
Step into the key role of Head of Digital Acquisition and make a direct impact on our digital performance and brand campaigns. You will lead new product launches, craft growth strategies, and manage our test backlog. Take charge of performance campaigns, collaborate on product marketing and branding, and leverage your analytical skills to drive our growth..
Strategic responsibilities:
- New Product Launches: Initiate and manage the launch of new products, identifying optimal acquisition channels and testing market hypotheses.
- Team Collaboration: Work intensively with the product team to generate actionable hypotheses and analyze audience segments for targeted marketing.
- Strategic Planning: Develop and oversee the acquisition strategy, including the maintenance of an organized backlog and roadmap, integration of new funnels, and continuous campaign optimization.
- Leadership and Team Development: Act as a player-coach to build and lead the acquisition team in alignment with strategic goals and operational demands.
Daily routine responsibilities:
- Product Scaling and Optimization: Enhance the acquisition processes for existing products, continually testing and refining marketing funnels to maximize efficiency.
- Data Visibility and Tools Management: Implement and maintain necessary tools for traffic attribution, ensuring comprehensive visibility for end-to-end analytics.
- Performance Management: Monitor and optimize campaign performance daily to secure the highest possible ROI.
- Innovative Testing: Rapidly explore and assess new channels and funnels to maintain competitive advantage and optimal performance.
Values:
- Team Collaboration: Exceptional ability to collaborate, emphasizing strong partnerships with product and marketing teams.
- Structured Transparency: Maintain clarity and organization in communicating strategies, visualizing data, and detailing progress.
- Decisive Responsibility: Take charge of decisions and articulate well-supported positions confidently.
- Leadership Excellence: Demonstrated leadership in forming and guiding a team from inception to success.
- Strategic Vision: Acute perception of broad organizational goals with the ability to prioritize tasks to achieve these aims effectively.
Successful Completion will require:
- Experience: 3-5 years in Performance Marketing or a similar role, with proven success.
- Technical Skills: Proficient in web analytics tools, Google Adwords, and other essential marketing platforms.
- Analytical Abilities: Strong capability in data analysis and formulating evidence-based strategies.
- Fluency in English
Nice to Have:
- Agency Interaction: Prior experience working with marketing agencies.
- Crisis Management: Skilled in managing crises and establishing processes from scratch.
- Marketing Expertise: Extensive knowledge of product marketing, product design, SMM, and SEO.
Why would it be cool to work with us?
- Be the best you can be: we are a dynamic and rapidly growing financial technology company developing cutting-edge technology solutions for our clients. Every client solution at Salmon starts with an idea in our team, most of them are developed in-house. Our employees enjoy rapid professional growth as our business scales, continuously opening up new opportunities for expressing and developing their talent.
- Be respected for your merit: at Salmon we speak our minds as merit (and merit only) rules the day. We do it with respect for each others’ experience, creativity and differences whatever these may be.
- Be rewarded for results: we reward people for performance and long-term success of Salmon. The absolute majority of our employees are owners of the firm and act as such sharing the upside of building the best credit-led neobank in Southeast Asia. We value and reward contribution striving to unlock the full potential of each employee.
- Be supported by the first-class investors: Salmon has unparalleled access to capital to deliver on its vision of building the best credit-led neobank in Southeast Asia. Since its inception Salmon raised over $60MM despite the challenging VC market of 2022-23. We count among our largest investors ADQ (the sovereign wealth fund of Abu Dhabi) and International Finance Corporatoin as well as other prominent VCs and investors – all of them have a long-term conviction in our business.
- Enjoy a friendly and supportive environment: insurance, relocation package, cool office in Manila, island-hopping, team-building and corporate events.
