Head of Campaign Management

BettingJobs is working with a well-established iGaming operator seeking to expand their senior leadership team with an experienced Head of Campaign Management.

This role is based full-time in the new San Jose HQ. Relocation support is provided. This is not open for remote workers.

Your focus will be delivering lifecycle, triggered and ad hoc campaigns that deliver excitement and entertainment to our players!

Job Responsibilities

• Reporting to the CRM Director, you’ll own the CRM Campaign Planning & Management process, ensuring each individual campaign meets our customers and business needs.
• You’ll be responsible for designing and implementing CRM Delivery processes which enable the delivery of a high-volume, highly targeted campaign calendar to support the ever changing demands of an iGaming business.
• Evolve and grow the businesses campaign capabilities in collaboration with our marketing technology specialists to deliver reactive, real time and highly personalized campaigns.
• Shape the companies ever changing approach to VIP management to ensure our best customers feel cared for and rewarded. Directly managing a team of account managers, defining the outreach and targeting strategies to deliver effective VIP campaigns.
• Own and manage the promotional calendar for different customer groups across our main product verticals. Ensuring effective use of promotional budget and optimization of bonus spend.
• Stay up to date with emerging trends across the CRM & Gaming industry and make recommendations for new campaign approaches and strategies.

Job Requirements

• 5+ years of experience managing multi-channel CRM & Loyalty programs that drive incremental revenue with experience managing and developing a team.
• Must have extensive experience across both enterprise and mid-range CRM systems
• A track record of optimizing and delivering lifecycles and complex customer segmentation is required.
• Strong collaboration and experience influencing and driving senior commercial stakeholder decisions is essential.
• Great analytical ability to analyze and interpret data to inform decisions is needed with an ability to distill complex topics to varying experience levels and seniority.
• Driven, passionate, and determined, a self-motivator with a knack for problem-solving.
• Fully proficient in written and verbal English.
• Ability to relocate to Costa Rica to join the rest of the team is a must!