Director of Brand in UNITED KINGDOM

But first, autobrush.

autobrush is an ADA-accepted and clinically proven u-shape toothbrush. It’s a brand built on innovation, disruption, and unparalleled quality. We are obsessed with our customers, passionate about learning, and known for quick pivots and an agile working environment. We are a direct response, DTC, self-funded startup. We have high expectations and expect that you will, too.

autobrush is and will remain a fully remote company with a passion for creating a culture where our employees are valued. We are equally obsessed with your experience as a part of this team.

No application will be considered unless this sheet is properly filled out:

https://docs.google.com/forms/d/e/1FAIpQLSeJFyXQPRCBcaFbrONZjL9X8goKnOxNyqGbgGqNojFCt0yGHA/viewform

Improve your odds of an interview: The application process at autobrush is in-depth because we only hire truly dedicated individuals. Please take your time to make sure your application is the best representation of your skills and personality.

About the Role: This isn’t just another job—it’s an opportunity to redefine what a brand can achieve. As the Director of Brand, you’ll step into a pivotal role, bridging a critical gap in autobrush’s ecosystem. You will be the visionary force behind our brand’s future, taking ownership of its story, strategy, and execution. From refining our DTC presence to preparing for traditional retail expansion, you’ll have the autonomy and responsibility to make your mark on a brand that is disrupting an entire category.

Key Responsibilities:

Vision & Ownership

• Develop and execute a long-term strategy to position autobrush as a household name and industry leader.
• Take full ownership of the brand’s direction, aligning it with business goals and customer needs.

Brand as a Holistic System

• Influence every aspect of the brand—marketing, product design, customer communications, packaging, and beyond.
• Ensure all touchpoints reflect a cohesive and iconic brand identity.

Creative Leadership

• Collaborate with internal teams and external vendors to produce high-quality, on-brand creative work.
• Push boundaries while maintaining brand consistency, keeping the brand fresh and relevant.

Cross-Functional Collaboration

• Act as the glue between marketing, product, customer experience, and operations teams to deliver a seamless brand experience.
• Lead initiatives that unify these departments under a shared vision.

Experimental Spirit

• Innovate and test bold new ideas across platforms and channels.
• Identify untapped opportunities, from partnerships to licensing to experiential marketing.

Financial & Strategic Oversight

• Own a portion of the brand’s P&L, ensuring budgets align with strategic objectives and deliver measurable results.
• Use data to track performance, optimize spending, and inform future strategies.

People & Vendor Management

• Manage internal teams and external vendors, ensuring alignment with the brand’s goals and high-quality deliverables.
• Build a team that shares your passion and drive for excellence.

What We’re Looking For:

• 7+ years of experience in brand strategy or marketing, ideally within a DTC brand.
• A proven track record of building and scaling iconic brands.
• Deep understanding of US consumer behavior and purchasing trends, particularly within the DTC and oral care markets.
• Strong insight into the strategies and qualities that drive the success of rising US brands.
• Strong expertise in P&L management and the ability to connect financial insights with creative strategies.
• Exceptional storytelling skills, both visual and written, with the ability to connect emotionally with diverse audiences.
• A relentless passion for brands and a hunger to leave your mark on something transformative.
• A visionary and builder—someone ready to create systems, strategies, and solutions that shape the future of autobrush.

Who You Are

You’re obsessed with brands. You’ve spent your career studying how the best ones connect with people and thrive, and you’re ready to bring that knowledge to autobrush. You’re not just looking for a job—you’re looking for a platform to make your mark.

You’re both a storyteller and a strategist, able to craft compelling narratives that drive customer loyalty while tying them back to measurable business results. You thrive in fast-paced environments, tackle challenges head-on, and inspire teams to do their best work.

Ultimately, you want to build a legacy—a brand that people don’t just use but love. A brand that matters.

Why This Role is Unique This isn’t just a job; it’s an opportunity to shape the future of autobrush. You’ll fill a critical gap in our ecosystem, bringing the vision, leadership, and creativity needed to make autobrush a household name. You’ll have the autonomy to experiment, innovate, and make your mark on a brand that’s redefining an entire category.

If you’ve been waiting for the chance to transform a brand into something iconic, this is it.

What Makes Us Special

• We care. We’re driven by what’s best for autobrush and our customers, paying attention to every detail that impacts their experience.
• We take responsibility. Our words, actions, and mistakes are our own. We stand behind what we do and fix what needs fixing.
• We solve problems. When challenges arise, we tackle them head-on and don’t wait for someone else to step in.
• We prioritize people. Relationships matter more than transactions, and we always aim to build trust and connections that last.

Why Join Us?

• Play a pivotal role in redefining oral care and making a lasting impact.
• Be part of a fast-growing, bootstrapped company with ambitious goals.
• Collaborate with a passionate team dedicated to innovation and customer delight.