New Wolsey Theatre company
Company Description
The New Wolsey Theatre, Ipswich is a regional theatre known for its quality, diverse work, and commitment to cultural enrichment. It plays a vital role in Suffolk's creative scene, offering a program that entertains, educates, and challenges audiences.
Job Title: Head of Sales & Marketing
Responsible to: Chief Executive/ Artistic Director
Responsible for: Sales Manager, Relationship Officers and Marketing Officers
Job Purpose: To develop, lead and implement the sales and marketing strategies for the
New Wolsey Theatre and to ensure the promotion and amplification of the mission,
impact, and essential role of the theatre within its community and the national
cultural landscape
Key Relationships: Chief Executive / Artistic Director, Executive Director, Head of
Creative Communities, Head of People, Finance Manager, External Consultants (e.g.
PR and Ticketing)
Key Responsibilities:
Lead the implementation of all marketing activities to maximise Box Office, corporate,
and fundraising income.
Harnessing the power of audience data analysis and tools to craft innovative, insight-
driven marketing strategies, maximising impact and optimising resource.
Develop and implement a comprehensive Audience Relationship Plan that integrates
audience development, marketing, fundraising, branding, digital strategy, data
analysis, evaluation, and membership.
Provide inspiring leadership to the Communications team, ensuring they have
ownership of the strategic aims of the theatre and effectively deliver their remits.
Develop and implement NWT’s pricing strategy in collaboration with the Executive
Team.
Work with the Executive Director and Finance Manager to set and manage marketing
budgets, maximising income and achieving audience KPIs.
Lead and develop the membership scheme and corporate sponsorship to achieve
agreed KPIs.
Monitor and evaluate marketing effectiveness and ROI to ensure optimum value,
tracking audience, brand, digital, fundraising, and membership KPIs, as well as
individual campaign performance.
Build and manage media relationships to maximise NWT’s profile and coverage.
Collaborate with co-production partners to deliver impactful joint marketing
campaigns.
Collaborate with departments across the organisation to integrate market intelligence
into planning and strategy, ensuring a unified approach to audience relationships.
Support the Theatre’s catering operations with marketing activities, working
collaboratively with the Café & Bar Manager and Theatre Manager.
Person Specification:
Essential
Experience of a sales and marketing role at management level, ideally within
an arts organisation
Ability to manage the simultaneous delivery of multiple work streams and
projects
Experience of creating and delivering data driven marketing strategies
Experience of strategic planning and forward-planning
Experience of brand management and design conceptualisation
An understanding of the role a thriving arts provision offers to a community
Experience of successful team leadership and line management
Experience of budget management
Excellent interpersonal skills
High level of computer literacy
A welcoming and inclusive attitude, reflecting New Wolsey Theatre’s
commitment to equality, diversity and inclusion
Desirable
Experience of income generation
Experience of fostering and managing corporate relationships
Experience of using Spektrix
Experience of being part of a Senior Management Team
Experience of audience data harvesting and analysis
Experience of theatre industry ticketing practice including dynamic pricing
Experience of creating opportunities to further an organisation’s local and
national profile
Knowledge of the arts and passionate about theatre
Contract
This is a permanent position, subject to 6 months probationary period
Salary
£46,265 per annum. An additional x 0.5 of your hourly rate will be paid if you are
required to work on a Sunday or Bank Holiday
Hours
40 hours per week, typically over 5 days per week (Monday - Friday), however you are
expected to be flexible to adapt your working hours to the theatre’s activity schedule
where required
Overtime
No overtime payment is available. Any overtime is to be taken as Time Off In Lieu
(TOIL) at a later date by arrangement with your line manager.
Location
Based at the New Wolsey Theatre, Ipswich. Ideally you will live within 30 minutes’ travel
to Ipswich and a package to support relocation is available.
Holiday
28 days per year, rising to 33 days after 5 years’ continuous service (based on working
5 days per week). You will be expected to take statutory bank holidays as part of your
annual entitlement unless you are required to work on a particular bank holiday
Pension
NWT provides a contributory pension scheme with Now: Pensions. Employer
contributions 3%, employee contributions 5%
Other Benefits
Training and personal development opportunities including role specific training
and organisation-wide training e.g. Disability Equality Training, Environmental
Awareness Training
Complimentary and discounted theatre tickets
Discounts in the theatre café and bar
Occupational sick pay scheme
Free eye tests
Enhanced parental leave pay
For full details see the application pack
