Job Title: CRM Executive
Location: Barcelona, Spain
About Us:
We are a fast-growing international company, driven by customer-centric marketing strategies and focused on delivering exceptional experiences. As we continue to expand, we are seeking a dynamic and innovative CRM Executive to join our team in Barcelona. In this role, you will be instrumental in developing and executing personalized marketing campaigns aimed at driving customer engagement and retention.
Role Overview:
As a CRM Executive, you will lead the development and execution of marketing campaigns across multiple communication channels, including email, SMS, and on-site messaging. You will collaborate closely with various departments to implement promotional calendars, create compelling content, and analyze campaign performance to enhance the customer experience. This role requires a strategic mindset, a keen eye for detail, and the ability to drive innovation in customer engagement.
Key Responsibilities:
- Develop and execute targeted marketing campaigns across email, SMS, and on-site messaging to boost customer engagement and retention.
- Collaborate with cross-functional teams to design and implement promotional calendars, ensuring alignment with business objectives.
- Create compelling and personalized content for various communication channels, leveraging creativity to resonate with diverse audiences.
- Monitor and analyze campaign performance metrics, using actionable insights to optimize campaign effectiveness.
- Implement A/B testing and other testing methodologies to refine marketing actions and stay ahead of industry trends.
- Develop and implement automated lifecycle communication funnels to enhance customer journeys and improve retention.
- Stay updated on the latest industry trends, technologies, and competitive landscape to inform campaign strategy.
Qualifications:
- Minimum 1 year of experience in marketing or CRM roles, with a focus on customer engagement and retention.
- Language: Fluent in French and English.
- Proficient in CRM techniques, including segmentation, campaign planning, and performance analysis.
- Basic knowledge of HTML for email and web content is a plus.
- Experience with CRM tools, particularly Fast Track CRM, is highly desirable.
- Strong analytical skills with a data-driven approach to decision-making.
- Proficiency in Microsoft 365 tools (Excel, Word, PowerPoint).
- Highly organized, self-motivated, and able to meet deadlines in a fast-paced environment.
What We Offer:
- Competitive salary and benefits package.
- Performance-based bonus structure.
- Opportunity to work in an international, innovative, and fast-growing company.
- Collaborative and dynamic work environment.
- Career growth and development opportunities.
- Relocation package to help make your move smooth and stress-free (if applicable).
- Access to a vibrant coworking space in Barcelona, featuring modern offices, shared areas, pools, a gym, a restaurant, a bar, a laundromat, meeting rooms, and regular events.
If you are a strategic thinker with a passion for customer engagement and a desire to shape impactful marketing campaigns, we’d love to hear from you!
* Only CV's in English will be considered
