Company Overview
Eli R. Brown Digital Conversions (ERBDC) is a full-stack web design and marketing firm with a singular mission: to empower traders, investment newsletters, and fintech companies by providing transformative, data-driven digital solutions. We’ve carved out a unique space in the market by combining deep industry insight—focusing on trading and financial services—with innovative digital marketing strategies that help our clients thrive.
Our Vision
To become the leading digital transformation partner for fintech and trading brands worldwide, driving growth and shaping the future of financial communications.
Our Values
Innovation: We constantly explore new techniques, tools, and approaches, ensuring our clients stay on the cutting edge of digital marketing.
Integrity: We uphold honesty and transparency in every project and client relationship.
Client-Centricity: Our clients’ success is our success. We tailor our strategies to meet their unique needs, challenges, and objectives.
Excellence: We set high performance standards—from concept to execution—and continually refine our processes.
Collaboration: We believe success is best achieved by working as a cohesive, supportive team with shared goals.
Adaptability: In a rapidly changing industry, we embrace change, staying agile to market conditions and emerging technologies.
Accountability: We take responsibility for delivering quality, measurable results that meet or exceed expectations.
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Why ERBDC?
Rapid Growth Environment: We’re a dynamic, expanding company that values proactive problem-solvers. You’ll have abundant opportunities to learn and take on new challenges.
Fintech Focus: Our specialized niche in trading and fintech industries means you’ll be working on exciting campaigns that directly impact how people interact with financial markets worldwide.
Diverse Portfolio: From top-tier investment newsletters to innovative fintech startups, you’ll help shape digital strategies for a range of prominent and emerging brands.
Professional Development: Our culture is centered on continuous learning—expect to sharpen your skills through collaboration with experts, training, and the pursuit of bold ideas.
Remote Flexibility: We understand that great work can be done from anywhere, so we encourage our team to maintain a healthy work-life balance while delivering top-notch results.
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Role: Full-Time Remote Advertising Strategist
ERBDC is seeking an Advertising Strategist to orchestrate, optimize, and scale high-impact campaigns across Google, YouTube, Facebook, Instagram, and TikTok. This role is tailor-made for a self-driven individual who excels at navigating the fast-paced world of digital ads and has a keen grasp of financial markets and the fintech industry.
You’ll be a key player in shaping the online presence of brands that offer paid newsletters on Beehiiv or Substack, as well as other premium financial services. Additionally, you’ll collaborate with our internal teams—ranging from web development to copywriting—to ensure that every campaign is strategically coordinated for maximum impact.
Key Responsibilities
1. Cross-Platform Campaign Management
Develop and execute end-to-end advertising strategies on Google, YouTube, Facebook, Instagram, and TikTok.
Tailor campaigns to specific audiences, ensuring brand consistency and measurable ROI for each client.
2. Fintech & Financial Markets Specialization
Translate complex financial concepts into compelling ad messaging, targeting individual investors, institutions, and professional traders.
Monitor market trends and fintech developments, incorporating insights into campaigns that capture audience attention and build trust.
3. Newsletter & Subscription Promotion
Plan and implement targeted campaigns that drive subscriptions to paid newsletters on Beehiiv or Substack.
Use innovative calls-to-action, email funnels, and retargeting tactics to convert curious leads into loyal subscribers.
4. Landing Page Conversion Optimization
Work with our design and development teams to craft high-conversion landing pages.
Utilize A/B testing, heatmaps, and analytical tools to refine user flows and boost sign-up and purchase rates.
5. SEO & Google Tag Manager Integration
Integrate SEO best practices into ad campaigns where relevant, optimizing for both paid and organic results.
Manage Google Tag Manager for pixel tracking, event setup, and conversion data analysis.
6. Copywriting & Content Strategy
Collaborate with copywriters or create your own high-impact ad copy, landing page headlines, and calls-to-action.
Maintain brand consistency, clarity, and compliance across all platforms and client verticals.
7. Performance Monitoring & Analysis
Track KPIs such as impressions, clicks, CTR, CPA, and ROAS, and create regular performance reports.
Present insights and data-driven recommendations to clients and internal stakeholders.
8. Collaboration & Leadership
Act as a bridge between project managers, content creators, and clients to meet deadlines and exceed campaign goals.
Maintain open communication, offer fresh ideas, and help shape the direction of our marketing initiatives.
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Qualifications
Proven Digital Marketing Track Record
Experience running successful multi-channel ad campaigns (Google, Facebook, Instagram, TikTok, YouTube).
Financial & Fintech Proficiency
Familiarity with trading, investment newsletters, or financial market products/services.
Ability to talk confidently about stocks, cryptocurrencies, or macroeconomic trends is a plus.
Newsletter & Subscription Campaign Experience
Previous success marketing paid newsletters on Beehiiv, Substack, or comparable platforms.
SEO & Tag Management
A foundational understanding of SEO best practices and hands-on experience with Google Tag Manager.
Copywriting Skill
Strong written communication, capable of crafting powerful ad copy that drives engagement and conversions.
Data-Driven Mindset
Adept at interpreting performance metrics and optimizing campaigns in real-time.
Team-Oriented
Comfortable collaborating with designers, developers, and other marketers in a fast-paced, remote environment.
Education or Equivalent Experience
Bachelor’s degree in Marketing, Communications, or a related field preferred, but proven expertise can supersede formal credentials.
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What We Offer
Growth-Oriented Culture: We thrive on ambition. Your ideas won’t just be heard—they’ll be expected.
Competitive Compensation: Receive a salary and performance-based incentives aligned with your expertise and campaign success.
Professional Development: Stay current with the latest technologies and marketing trends through workshops, webinars, and team collaboration.
Global Impact: Play a pivotal role in shaping how traders, newsletters, and fintech firms connect with audiences around the world.
Remote Work Flexibility: Enjoy the autonomy to work from anywhere while staying closely connected with the team.
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How to Apply
If you’re driven by success, passionate about digital advertising, and excited by the prospect of helping ERBDC become the go-to digital transformation partner for fintech, we’d love to hear from you:
1. Send your resume, relevant portfolio or campaign case studies, and a brief cover letter to our contact listed at www.erbdc.ca.
Join us at ERBDC and be part of a team that’s reshaping how the financial world goes digital—one high-impact campaign at a time. We look forward to welcoming the next driven, innovative member to our growing team.
