Capability to work within the PST time zone is highly preferred
Tasks
PPC Strategy & Management:
Develop and launch Google Ads campaigns for diverse verticals, including luxury transportation services, nationwide charter operations, professional legal services, and investor-focused property offerings.
Utilize advanced targeting, automated bidding strategies, and segmentation to improve lead quality and cut costs.
Integrate keyword insights and search trends from supporting channels to continuously refine campaign performance.
Analytics & Ongoing Optimization:
Monitor KPIs such as Cost Per Lead (CPL), Conversion Rate, and ROAS to ensure consistent improvement.
Use GA4, Google Tag Manager, and other analytics platforms to track campaign performance, audience behavior, and conversion paths.
Implement systematic A/B and multivariate testing on ads, landing pages, and audience segments, using data to drive actionable improvements.
Landing Page & Conversion Collaboration:
Partner with designers, developers, and content creators to build and refine landing pages that maximize conversions.
Recommend UX improvements based on user flow analysis and user behavior data.
Create compelling ad copy aligned with distinct brand voices and audience expectations, leveraging tools and team input for the best messaging approaches.
Cross-Channel Insight & Tools:
Stay current with industry trends, algorithm updates, and best practices in PPC and related channels.
Use SEMrush, Ahrefs, and other keyword research tools for continuous campaign enhancement.
Experience in other platforms like Meta and TikTok are nice but not required
Reporting & Communication:
Provide detailed bi-weekly reports with insights, recommendations, and next steps.
Attend virtual meetings (about 1-2 times per month) to align on strategies, review performance, and set new objectives.
Offer daily oversight of campaigns and be prepared to react quickly to urgent requests or market shifts.
Requirements
Qualifications:
Experience: 2+ years of hands-on Google Ads management with verifiable success in lead-focused optimization.
Technical Skills: Proficient in Google Ads, GA4, Tag Manager, and CMS platforms (e.g., WordPress), along with familiarity in using SEO and analytics tools (e.g., SEMrush, Ahrefs).
Analytical Mindset: Strong ability to interpret data and derive actionable insights, directly influencing campaign optimizations.
Creative & Strategic Thinking: Skilled at writing targeted ad copy, suggesting landing page improvements, and adapting strategies to varied audiences and sectors.
Communication & Collaboration: Strong English skills and comfort working in a cross-functional team environment. Organized and proactive, able to handle multiple accounts with varying goals and timelines.
Work Environment:
Fully remote, with flexibility around U.S. business hours.
Expect daily engagement with campaigns and stakeholders, plus the ability to pivot strategies swiftly based on real-time data.
