Demand.io is a technology company based in Santa Monica focused on building digital consumer shopping platforms and experiences that help consumers find and acquire the things they’ll love.
Founded in 2009, we’re a self-funded, profitable company running multiple e-commerce consumer products at scale. Our portfolio includes SimplyCodes (simplycodes.com), a social savings platform, and Product.ai (product.ai), an upcoming AI assistant for shopping. Our products are used by millions of shoppers to facilitate thousands of purchase decisions daily, driving over $1 billion in annual e-commerce transaction volume to our retail partner network.
Who we’re looking for
We’re seeking a Senior SEO Growth Strategist to lead our search-driven content efforts across our network, spanning Google, YouTube, TikTok, and emerging AI search platforms like Perplexity.
In this role, you’ll strategize and execute tentpole SEO content campaigns focusing on proprietary data and insights garnered from ShopGraph, our rich e-commerce database containing insights on millions of products, offers, and transactions. You’ll leverage AI tools and workflows to produce journalistic-level content with minimal resources and maximum velocity.
You’ll also be our internal expert for inbound search UX, collaborating with Product, Design, Growth, and Engineering teams to ensure all product surfaces, campaigns, and content are optimized and aligned with our inbound growth strategies and goals. You’ll collaborate with our Data Analytics and Data Science teams to extract insights from data to inform and inspire 10x content campaigns.
What you’ll do
- Serve as head of content and editorial for our blogs, across our network of e-commerce properties.
- Combine your journalistic writing skills with AI workflows, tools, and prompting strategies to produce human-level content with maximum velocity. Your editing skills and attention-to-detail are critical, as you want every article to be expert-quality and a good reader experience.
- Lead, define, and execute our inbound growth strategies, set clear metrics, collaborate with internal teams to ensure inbound search is deeply embedded in our user experiences and campaigns. Align with social media teams to ensure our YouTube, TikTok, and other social content is optimized for inbound engagement and conversions.
- Identify SEO growth opportunities across upper and lower funnels, spanning engagement, traffic acquisition, conversion, and citations-based topical authority building objectives.
- Execute hub-and-spoke campaigns for competitive keywords while ensuring we’re optimized to capture long-tail traffic.
- Serve as an in-house expert in SEO, ensuring strong on-page and off-page optimization across our product surfaces.
- Report on performance and outcomes of content campaigns both in terms of traffic and business KPIs.
About you
- Background in journalism, SEO, content writing, or content strategy.
- Deep understanding of SEO, including on-page SEO, keyword research and keyword strategy development, search engine algorithms and ranking factors, familiarity with more technical concepts including technical SEO is preferred.
- Track record of delivering tentpole 10x content that has driven successful SEO results in competitive spaces.
- Expert level AI prompting capabilities. You’ve developed your own proprietary workflows and strategies to execute human-level content at scale with minimal resources.
- You yourself are a top-tier writer and keyword strategist, capable of personally producing content that ranks in competitive spaces.
- You want to work in a small team of do-ers, focusing 95% on productive work that matters, with minimal time spent on process, approvals, or internal advocacy of the importance of SEO.
- You’re a content creator with a deep interest in product strategy and user experience. You think like a product designer, and would love to have impact on product success.
- You want to work for an organization that believes in SEO from the ground up, formulating its entire product strategy with inbound search as pillar, where you can play a pivotal role within the organization as an inbound search expert, advising on product UX, product strategy, growth strategy, and content campaigns.
About the job
- Starting base salary range: $130,000 - $200,000 DOE.
- Stock options: 0.20% to 0.30% initial grant.
- Eligibility for our Equity Partners program, a profit-sharing system tied to individual and company performance.
- Opportunities for career growth, leadership, and skill expansion. We sponsor your ongoing career development, including education, courses, certifications, and books.
- Premium health coverage including comprehensive PPO and HMO options, along with full dental and vision coverage, paid 100% for all your dependents.
- Our Santa Monica HQ is a newly completed state-of-the-art technology development facility offering prodigious open space, open work setup, large recreation & break room with free food, silence / focus facilities, podcasting studio, and sweeping views from the ocean to downtown.
- Sponsored access to premium AI services, including ChatGPT Plus, Gemini Advanced, Perplexity Pro, GitHub Copilot, Midjourney Pro, Anthropic Claude, Notion, and more.
- Full coverage of your home internet and mobile phone plans.
- Regular team-building events, dinners and activities.
- 401K program.
- Unlimited PTO.
- Relocation assistance available.
About our culture
- Our core values are innovation, empowerment, and continuous growth. We seek team members who want to take on significant ownership, have the natural desire to learn and grow, and who have an innate passion for products, innovation, and serving customers.
- We lean in-office as a team. While we embrace flexibility and some hybrid work, our team members prefer to collaborate in person and we’re generally present in the office on a daily basis. Fostering a healthy face-to-face culture is part of our identity as a company.
- We seek to keep our team small, working as a team of deep generalists with a bias towards action. Every team member has leadership growth opportunity here.
- We pay above-market compensation through our profit-sharing system. We believe in aligned incentives as our means for attracting top talent and retaining staff for long-term relationships.
- Read our culture backgrounder here.
Meet the team and learn about our products and company vision at https://demand.io.
