Is 2025 your year to take your marketing career to the next level?
AlphaFit is Australia’s class-leading designer and manufacturer of functional fitness and gym gear. A 100% Australian-owned family business operating from a single facility on the Gold Coast.
We work with high-performance NRL, AFL, Soccer, and other sports teams, as well as commercial and home gyms.
Complementing this, Arena Flooring offers premium flooring solutions tailored to our customers' needs. In Q4 2025, we will launch AlphaFit Supplements, delivering HASTA-certified supplements for elite athletes and sports enthusiasts.
Your Role:
This is an exciting hands-on opportunity to shape the future of a well-established B2B business while driving growth in our newer ventures. You will lead our marketing team as we expand our brand portfolio, launch new products, and reach new markets.
Key Responsibilities:
- Inspire and Guide: Lead a dynamic marketing team, fostering creativity and collaboration to deliver innovative campaigns.
- Brand Style & Content Management: Work with our graphic designer to develop and maintain brand style guides, ensuring consistent messaging and visuals across all platforms.
- Brand Communication: Plan and execute social media content, oversee product launches, and drive brand communications that align with our business goals and audience.
- Public Relations & Partnerships: Manage relationships with PR agencies, influencers, and partners to enhance brand exposure through sponsorships, collaborations, and innovative campaigns.
- Digital & Content Strategy: Develop and execute digital marketing strategies, including social media, influencer marketing, SEO, and emerging platforms like TikTok.
- Product Launch Coordination: Coordinate new product launches, including studio photography, sample management, and branded marketing materials for digital and print channels.
- Collaborative Leadership: Work cross-functionally with teams in Sales, Operations, and Business Intelligence to ensure seamless alignment on strategies and objectives.
- Reporting & Budgeting: Monitor campaign performance, extract key insights, and manage marketing budgets to maximize ROI.
What We’re Looking For:
Experience & Skills:
- Proven track record in brand strategy, marketing campaigns, and product launches.
- 5+ years of brand management experience, with a focus on B2B and B2C marketing.
- Expertise in digital and social marketing, including content creation and campaign management.
- Experience managing external PR and marketing agencies.
- Hands-on experience with photoshoots, video production, and social media platforms.
- Proficiency in MS Office, with familiarity in Canva or Adobe Creative Suite preferred.
Qualifications:
- Tertiary qualifications in marketing or a related field.
- Demonstrated success in campaign planning and execution for product launches and promotions.
- A gritty, results-driven mindset; thrives in a dynamic, startup-like environment.
Personal Attributes:
- Collaborative, creative, and campaign-focused approach.
- Exceptional written and verbal communication skills.
- Strong organizational skills with the ability to manage multiple priorities.
- Self-motivated, team-oriented, and thrives under pressure.
What We Offer:
- Competitive salary package.
- Career growth and development opportunities.
- A supportive and innovative work environment.
- State relocation package available for the right candidate.
Why Join Us?
At AlphaFit, you won’t just be filling a role — you’ll be shaping the future of a brand that’s redefining the fitness and wellness industry. This is your chance to drive high-impact campaigns, work with a passionate team, and see the tangible results of your leadership.
Bring your creativity, expertise, and vision to a company where your contributions will be celebrated, your ideas will be valued, and your potential will be unleashed. Join us in this thrilling chapter of innovation and growth.
Does this sound like you?
If so, we’d love to see your CV and cover letter! Be sure to address ALL the key responsibilities listed above and share examples of your work—websites, social pages, or campaigns you’ve managed.
Show us how you’ve made an impact, and don’t hesitate to let your marketing flair shine through in your application. Stand out, inspire us, and let’s achieve greatness together!
