Run A/B Tests: Lead the design, implementation, and analysis of A/B tests for digital advertisements to identify the most effective creatives.
Improve current A/B tests system: Further develop our A/B testings system based on smartlinks and traffic attribution in collaboration with Analytics teams (from another projects).
Testing Methodologies: Define and recommend the best methods for running A/B tests, ensuring robust and reliable results.
Creative Strategy: Propose innovative ideas for ad creatives to improve conversion rates and attract valuable users.
Optimizing Ad Creative Flow: Improving the path from marketing channels to achieving target metrics on the product side.
Data Analysis: Occasionally make ad-hoc database queries to extract and analyze data as requested by managers.
Performance Monitoring: Continuously monitor and report on the performance of ad creatives, making data-driven recommendations for improvements.
Requirements
Marketing Area: Proven experience (minimum 3 years) in conversion rate optimization, digital marketing, or a related field;
A/B Tests: Extensive experience in setting up, running, and analyzing A/B tests;
Creatives: Familiarity with various ad formats such as banners, VAST prerolls, widgets, landings, etc;
Metrics: Familiarity with terminology such as CPA, ROI, ARPPU, LTV, CPM, CPC, and Revenue Share;
SQL: Proficiency in SQL for ad-hoc data queries;
Python: Proficiency in Python for ad-hoc data queries;
Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions;
Independence: Ability to work independently and manage multiple projects simultaneously;
Learning Passion: Positive attitude, proactive mindset, and a passion for continuous learning and problem-solving;
Trends: Up-to-date with the latest trends and best practices in online marketing and measurement.
Will Be a Plus
Expirience as Affiliate Manager or Media Buyer;
Experience in managing in-house digital performance marketing at technology companies (such as entertaiment, online casino, mobile gaming, etc);
Expirience with Airflow, BI Tools such as (Tableau, Amplitude, etc.);
Bachelor's degree in Marketing, Business, Economics, Statistics.
Conditions
The equipped office in the center of the city;
300 days of sunshine a year, Mediterranean coast, fruits, and a friendly atmosphere;
A steep springboard for personal and professional growth;
Employment contract under EU law, white salary, Cyprus work visa for 3 years, company support in obtaining work visas for family members;
Full relocation package (tickets to Limassol for you and your family, taxi to the office, apartments for the first month at our expense);
Developing your professional competencies through courses and/or conferences;
Language courses, mindfulness webinars, corporate discounts on Coursera and other platforms, corporate incentive programs;
Free catering in the office, and a free cafeteria with a health bar;
Medical insurance for the whole family, mobile package, support with the purchase of a car, and covering of school/kindergartens expenses;
New MacBook / iMac and other equipment at your request;
The possibility of self-realization, and the possibility to influence technical decisions making;
Big friendly community, IT international teams, corporate events, team buildings, and hackathons.
