Performance Marketing Analyst

ResponsibilitiesRun A/B Tests: Lead the design, implementation, and analysis of A/B tests for digital advertisements to identify the most effective creatives.Improve current A/B tests system: Further develop our A/B testings system based on smartlinks and traffic attribution in collaboration with Analytics teams (from another projects).Testing Methodologies: Define and recommend the best methods for running A/B tests, ensuring robust and reliable results.Creative Strategy: Propose innovative ideas for ad creatives to improve conversion rates and attract valuable users. Optimizing Ad Creative Flow: Improving the path from marketing channels to achieving target metrics on the product side.Data...