Senior Performance Marketing Manager in GERMANY

About Us:

Infloww was founded with a specific purpose in mind to address the underserved needs of spicy creators segment often overlooked by mainstream tech companies. Our journey began with the development of the Infloww CRM, a platform tailored for the 3+ million OnlyFans creators. However, this marked just the beginning of our journey. Today, we are diversifying our company portfolio into new arenas, including Al-powered tools and fintech. We are a diverse team of builders and creatives distributed across the globe. This is your chance to be part of a movement that will elevate an entire industry.

The Role:

As a Senior PPC Specialist, you will be responsible for managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook and Instagram), and more. You will work closely with our growth and revenue teams to drive high-quality leads, optimize performance, and improve ROI. This role requires a strong understanding of the SaaS B2B and B2C space, along with a passion for analyzing data to guide decisions and strategies.

You’ll be responsible for:

• Setting up, managing and optimizing PPC campaigns across multiple platforms, including: Google Ads: Search, Display, and VideoMeta Ads (Facebook, Instagram, and Telegram Ads), Reddit Ads and TikTok Ads would be ideal.
• Developing, executing, and managing paid lead generation strategies to drive qualified leads for both B2B and B2C SaaS products.
• Conducting keyword research, competitive analysis, and A/B testing to continuously optimize campaigns for maximum performance.
• Monitoring, analyzing, and reporting on campaign performance metrics.
• Staying updated with the latest industry trends, tools, and best practices in paid search and paid social

Ideally, you’ll have:

• 4+ years of experience managing paid advertising accounts with a focus on lead gen, preferably in the SaaS B2B/B2C space.
• Proven experience in managing Google Ads campaigns, (Search, Display, and Video), Meta Ads (Facebook/Instagram).
• Ideally experience with managing Telegram Ads, Reddit Ads and TikTok Ads. Good understanding of how PPC fits into the wider area of digital marketing.
• Working knowledge of CRO best practices when it comes to Landing Page Optimization.
• Excellent analytical skills and proficiency with Google Analytics 4 and product analytics tools.
• Proficiency with Google Tag Manager and Meta Ads Manager - You’re comfortable with auditing and setting up tracking tags and pixels.
• Proven experience with advanced audience segmentation - You understand the importance of showing the right message, to the right person, at the right time. Analytical proficiency with Google Search Console.
• Comfortable with managing multiple campaigns, prioritizing tasks, and working in a challenging and fast-paced, yet highly rewarding environment.

What’s in it for you:

• Relocation Assistance: We are building a team in the Canary Islands and can provide support for relocation for those that choose to relocate. (Optional)
• Competitive Salary: Attractive compensation package commensurate with experience and skills.
• Remote Work: We offer flexible working hours and location options
• Professional Growth: Opportunities for career advancement and personal development in a fast-growing company.
• Inclusive Culture: Be part of a diverse and collaborative team committed to innovation and excellence.
• Collaborative and Supportive Team: Working with team members that understands the importance of the work you’ll be doing