Digital Marketing Manager in CANADA

About Codeless ONE

At Codeless ONE, we’re transforming application development with our No Code Development Platform, using AI-powered suggestions to build applications in minutes. As a sister product to Modern Requirements, we empower operational leaders to streamline their app infrastructure, automate workflows, and consolidate data.

Role Overview

We’re seeking a Digital Marketing Manager with the expertise and vision to scale Codeless ONE in the B2B SaaS market. Your role will be pivotal in building a high-performance marketing engine, driving product-led growth, and optimizing lead acquisition. This position is ideal for a strategic thinker ready to scale our brand and expand market reach.

Responsibilities

• Scalable Go-to-Market & Brand Strategy: Design GTM strategies and brand positioning for product updates to drive growth.
• Demand Generation & Product-Led Growth: Develop data-driven demand generation programs and support product-led growth strategies, such as free trials or freemium models, to drive customer acquisition.
• Content & SEO Strategy: Lead content strategy to fuel organic growth, utilizing SEO best practices and creating engaging content for lead nurturing.
• Lifecycle Marketing & Retention: Implement marketing tactics across the customer lifecycle to increase customer lifetime value (CLTV), focusing on acquisition, retention, and expansion.
• Community & Advocacy Programs: Build community engagement and customer advocacy programs to drive loyalty and referrals.
• Account-Based Marketing (ABM): Execute ABM strategies, delivering tailored experiences for high-value accounts.
• Pricing & Packaging Optimization: Experiment with pricing strategies and packaging to attract different customer segments.
• Referral & Partner Programs: Design and launch referral campaigns and identify strategic partnerships to accelerate growth.
• Analytics & KPI Tracking: Establish scalable analytics frameworks to measure KPIs, with preferred experience using HubSpot & Google Analytics.
• Cross-Functional Collaboration: Collaborate with sales, product, and leadership teams to ensure marketing and revenue alignment.
• Trend Monitoring & Innovation: Stay current with industry trends, offering fresh ideas and innovations to maintain a competitive edge.

Qualifications

• 5+ years in B2B SaaS digital marketing with experience scaling a solution
• 5+ years in paid advertising across platforms like Google and LinkedIn
• Proficiency with HubSpot and other marketing automation platforms, including audience segmentation and personalization
• Expertise in content marketing, SEO, lead nurturing, ABM, and organic social media growth strategies
• Analytical mindset with a data-driven, test-and-learn approach to campaign optimization
• Familiarity with product-led growth strategies (PLG) and customer lifecycle marketing
• Strong background in referral and partner program management
• Experience with budgeting and ROI-driven marketing tactics
• Adaptability in a fast-paced, evolving startup environment with a customer-focused approach to marketing

Why Join Us?

We’re looking for a growth-oriented leader with a startup mindset, someone who thrives in building scalable marketing frameworks. Your ability to blend strategic vision with hands-on execution will be instrumental in making Codeless ONE a market leader in no-code app development.

Perks and Benefits

• Fully Remote Work: Enjoy the flexibility of working from anywhere.
• Flexible Work Arrangements: We believe in work-life balance and offer flexible scheduling to fit your lifestyle.
• High-Performance Team: Join a collaborative, innovative team of high achievers and thought leaders.
• Collaborative Culture: Work closely with cross-functional teams in a supportive and collaborative environment.
• Professional Growth Opportunities: Access resources and development opportunities to advance your career.
• Comprehensive Benefits Package: Health, dental, and vision insurance, retirement plans, and other competitive benefits.