The ideal candidate has a deep understanding of search engine algorithms, content optimization, and performance tracking, with a proven ability to drive organic traffic to platforms. Your primary mission will be to increase visibility, grow website traffic, and drive user acquisition to our Telegram bot.
Key Responsibilities
SEO Strategy Development: Create and implement a comprehensive SEO strategy to boost Trojan’s organic traffic and brand visibility.
Content Optimization: Collaborate with content creators to optimize blogs, landing pages, and other resources with targeted keywords and best SEO practices.
Technical SEO: Audit and enhance the technical aspects of our website, including page speed, mobile-friendliness, and crawlability.
Keyword Research: Identify high-performing keywords relevant to crypto, trading bots, and the Solana ecosystem to drive targeted traffic.
Performance Tracking: Monitor, analyze, and report on SEO metrics, including rankings, traffic, and conversion rates, using tools like Google Analytics, Search Console, and SEMrush.
Link-Building: Develop and execute a link-building strategy to establish Trojan as an authority in the crypto trading space.
Competitor Analysis: Stay ahead of the competition by analyzing and leveraging SEO strategies of competing trading platforms.
Collaboration: Work closely with marketing, product, and engineering teams to align SEO efforts with company objectives.
Requirements
Technical Expertise:
5+ years of experience in SEO, with a track record of driving significant traffic growth.
Proficient in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
Strong understanding of technical SEO, including schema markup, site structure, and XML sitemaps.
Expertise in keyword research and content optimization.
Familiarity with crypto or fintech industries is a strong plus.
Strong DeFi experience is needed.
Strategic Insight:
Proven ability to develop and execute an SEO strategy from scratch.
Strong analytical skills to interpret data and drive informed decisions.
Knowledge of crypto trading, Telegram bots, or blockchain ecosystems is highly desirable.
Team Collaboration:
Excellent communication skills for working effectively across teams.
Self-starter mentality with the ability to work independently and drive projects to completion.
Preferred Experience
Experience in the crypto industry, particularly with trading platforms or blockchain projects.
Familiarity with the Solana ecosystem and memecoin trading trends.
Previous success in increasing traffic to Telegram bots or similar platforms.
What We Offer
Remote Flexibility: Work from anywhere and on your schedule.
Growth Opportunities: Build a critical function in a rapidly growing company.
Impactful Role: Drive traffic and user acquisition to one of the most innovative trading platforms.
Collaborative Culture: Join a team that values creativity, collaboration, and results.
