Ray Advertising is searching for a driven and articulate Email Marketing Specialist to join our team in a WORK FROM HOME opportunity.
This position involves a night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time.
About Us:
Ray Advertising, a distinguished performance marketing agency, was founded in 2019 in Redding, California, along with our local presence in Bogura, Bangladesh. Over the years we have emerged as a leading high-performance advertising network specializing in Pay Per Call, affiliate marketing, and lead generation. Our Pay Per Call service, consistently ranked #1, offering unmatched volume and quality for advertisers. Our media buyers excel in affiliate marketing, forging strong relationships with major brands in insurance, home services, finance, legal, mass tort, nutra, and more.
Our vision and mission:
Our vision is to provide unmatched quality and volume in pay per call, and constantly deliver high-performance affiliate marketing and lead generation solutions. We aim to empower our clients with innovative, results-driven strategies that build long-lasting client relationships and drive sustainable growth across our verticals. Our company's mission is to keep our reputation as the number 1 hub for pay-per-call networks in the world as we are now, and utilize our portfolio of strategies to excel in our offerings in the fields of lead generation and affiliate marketing.
Role Overview:
Ray Advertising is seeking an Email Marketing Specialist who excels in creating and executing impactful email campaigns. The ideal candidate will have a strong background in crafting personalized email content that resonates with our target audience, driving both new advertiser acquisition and retention of existing clients. This role is crucial in developing strategies that engage, inform, and convert through well-designed email communications.
Key Responsibilities:
- Design and execute email marketing campaigns aimed at generating leads, engaging potential advertisers, and nurturing existing relationships.
- Personalize email content to effectively address the needs and pain points of individual advertisers, enhancing engagement and conversion rates.
- Collaborate with the sales and design teams to create visually appealing and conversion-optimized email templates that align with campaign objectives.
- Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to assess effectiveness and identify areas for improvement.
- Segment and manage email lists to ensure precise targeting, improved engagement, and optimal deliverability.
- Ensure all email communications adhere to best practices for compliance with regulations such as CAN-SPAM and GDPR to maintain high deliverability and legal compliance.
- Utilize A/B testing to evaluate different email approaches and optimize content for better results.
- Stay informed on the latest email marketing trends and tools to continuously enhance strategies and implement innovative solutions.
Skills & Qualifications:
- Expertise in email marketing strategies, including segmentation and automation.
- Proven experience in email marketing with a focus on lead generation and B2B communication.
- Proficiency with email marketing tools and A/B testing
- Exceptional copywriting skills with the ability to create compelling, personalized email content that drives action.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools, including experience with automation and analytics.
- Strong analytical skills with the ability to monitor and interpret performance data to adjust and improve campaign effectiveness.
- Experience in list management and segmentation to ensure accurate targeting and high deliverability.
- Knowledge of email compliance best practices (CAN-SPAM, GDPR) to ensure adherence to legal requirements and maintain a strong sender reputation.
- Excellent attention to detail and the ability to manage multiple campaigns effectively in a fast-paced environment.
Work Environment:
- Remote Work: This role is performed remotely with flexible working hours.
- Work Schedule: Night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time.
Employee Benefits:
- Competitive salary (negotiable based on experience)
- Annual performance bonuses and salary increments
- Generous vacation and sick leave policy
- Yearly festival bonus
- Professional certification support
- International vacation opportunities
- Yearly holidays in Bangladesh and the US
- Leadership training directly from the CEO (monthly)
- Relocation opportunities to our California headquarters
Physical Demands:
- Ability to work for extended periods on a computer.
- No significant physical demands beyond typical office work.
Ray Advertising is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees. To apply, please send your resume and cover letter to careers@rayadvertising.com or apply through our LinkedIn page.
Join us and be part of a team that's shaping the future of marketing! 🌟
