Elite-level Google Ads Expert in UKRAINE

MUST HAVE experience managing 6 and/or 7 figure Google Ads budgets.

Client is a large, well-known and personal development/health/wellness brand with a high-profile influencer at the helm. Large, loyal following and tons of content to leverage. 

We need a paid media expert (Google/search) to help scale from $500k/month in spend to over $1MM.

The media buyer will collaborate with our internal marketing team, taking charge of Google ad buying. You will utilize proven copy and creatives to maintain or enhance profitability during this scale-up. Your primary responsibility will be to minimize acquisition cost increases while doubling the budget over six months.

This job post is written for elite Google Ads experts, if the technical elements required for success in this role are not obvious, kindly hold off on your application.

Key Responsibilities:

• Transition media buying from the current agency with minimal performance drop.
• Identify ad groups likely to sustain performance during scaling and create a scaling roadmap.
• Work with the creative team to develop new assets based on conversion data.
• Establish a testing strategy for top-performing ads while introducing new variants.
• Define testing budgets and success evaluation criteria.
• Implement protocols to mitigate performance issues from ad fatigue.
• Report findings clearly for non-media team members.

Our team excels in growth marketing, focusing on data-driven strategies for campaign launches and scaling. When it comes to launching and scaling campaigns, we don’t guess. We engineer. Our team has a track record of scaling multiple companies with $100M+ revenue.

Position Description:

The client seeks a Paid Media Team Lead to oversee customer acquisition across multiple startups. You will be responsible for the strategic direction, operations, and reporting of all things Google Ads, working closely with our other team members to drive customer acquisition and revenue growth.

We are looking for an analytical and results-driven marketing expert with a strong track record of success in driving growth through paid media channels. You will have a passion for engineering growth and be committed to continuous learning and improvement.

Your ability to analyze data and develop and execute strategies will be crucial to success in this role. You will work closely with CMO and other stakeholders to ensure that all Google campaigns are aligned with their overall business objectives, and you will be responsible for delivering measurable results against KPIs. 

The ideal candidate will have experience in managing and developing high-performance marketing teams and a deep understanding of the latest trends and best practices in paid media. If you are a strategic thinker with a passion for growth and a track record of success, we encourage you to apply for this exciting opportunity to lead a dynamic and fast-paced team.

Who You Are:

• You are an engineer and overachiever who loves growth, building systems, and solving hard problems in the zero-to-one stage.
• You prioritize data-driven insights over intuition for decision-making, designing campaigns that target audiences effectively to boost engagement and conversion rates. Your expertise includes managing PPC mechanics like bid management and audience testing.
• You thrive in fast-paced environments, simplifying complex concepts to foster efficiency and learning. Comfortable navigating ambiguity, you adapt your strategies as new data emerges. 
• Excellent verbal and written communication skills to effectively communicate with CEO and stakeholders, that enable you to convey insights clearly, concisely, and impactfully.
• You value feedback, are highly coachable, and are committed to personal and team development. Your goal is to help your colleagues excel while continuously striving for excellence in your field.

What You'll Bring:

• 5-7 years of strategic and operational experience scaling Google Ads.
• A deep understanding of the importance of using return on ad spend (ROAS) as a key performance indicator (KPI). You understand that the ultimate goal of any PPC campaign is to generate revenue for the business, and ROAS is a critical metric that allows you to track the effectiveness of your advertising spend in generating that revenue.
• Exposure to growth marketing areas beyond paid media, such as product marketing, SEO, and retention marketing. This will help you have a more holistic view of growth, enabling you to identify cross-channel opportunities and develop a comprehensive growth strategy.
• Experience in managing and developing high-performance marketing teams, with a track record of building and coaching successful teams to achieve their goals. This includes setting clear expectations, providing regular feedback, and identifying opportunities for growth and development. You will also have experience in creating a culture of accountability and continuous improvement.

Work Commitment:

This role is full-time and will need to overlap with US ET for the majority of the workday. 

We are fully remote – you can work wherever you’re most productive. We are unable to provide Visa or work permit sponsorship at this time.

Compensation:

Our compensation packages are designed to make this your dream job for the short and long term. Competitive packages tailored to your priorities, including base salary, equity in portfolio companies, performance bonuses, medical benefits, and an unlimited vacation policy (minimum two weeks).

If you meet these qualifications and are passionate about driving growth through innovative media strategies, we encourage you to apply.

PLEASE ATTACH YOUR CV WHEN APPLYING - APPLICATIONS WITH NO CV WILL NOT BE CONSIDERED

Applications with missing requirements will not be acknowledged. Additionally, ensure all documents are in English.